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Case Study Monrovia

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Monrovia realizes that they have several competitors within the industry they market in and that is why they work so hard to keep up with them. People can grow plants on their own or run down to their local garden center and choose from an array of plants from different suppliers. Monrovia knows that and uses careful planning to find ways to make their plants stand out among the others. It can be noticed throughout their website that that is exactly their strategy. Monrovia clearly states that their plants are Distinctively Better and that there is not really a reason to purchase plants elsewhere because these plants have everything the customer could ever want. That is how Monrovia maintains their competitive edge. Given the opportunity

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