Case Study: Saundra Santiago Please respond to the discussion questions below. Leave the question in bold and respond in regular 12size font. Discussion Questions 1. Is Saundra’s action of leaving the shelter atypical?
Many of the favelas have undergone renovations, and are not as much of an eyesore as they were in the 1960’s. Another positive thing happening in the favelas is the increase of medical care. The available healthcare mostly consists of basic immunizations and emergency care, however, that is a significant improvement compared to the 1960’s. The majority of people would agree that life in Rio de Janeiro is improving, but there are still years of work to be
San Luis, Arizona is a town mostly built by agricultural workers and located on the southwest corner of Arizona. It is a town rounded for fields and which economy is based on agriculture. Since it is a farming town, Cesar Chavez, who fought for farm workers’ rights, was a big influence on what we have today. Thanks to his work, farm workers had received better salaries and working conditions. I strongly believe the Cesar Chavez’s legacy is being forgotten and it should be more honored because of his work, impact in the community and because there are not many places honoring him.
Cutco has targeted the high end of that market and created a corporate culture based on maintaining the highest quality standards. In the marketing strategy employed by Vector marketing, the company that manages the sales force for Cutco, customers have the ability to share their personal stories of family and times when their Cutco product has helped or served them. Thousands of customers have written stories to the company to express how their products have affected their lives, it is these stories that create lifetime customers and appeal to other consumers when looking for what they want. Vector calls this the friends of friends approach to marketing and it is very successful in this case as annual sales are over $200 million. I believe that there is more money to be had if they mass produce and used either retailer or wholesaler channels, but Cutco isn’t willing to sacrifice the quality for the
As mentioned previously, Sun City Boards should consider a focused differentiation method, which focuses on a small portion of the market producing superior value items. Porter’s Competitive Strategies measure product price/differentiation and market scope by determining how much of the market a company will compete against based on the location and size of the business, as well as how the company will attract a majority of customers, either by unique products or low prices. Unfortunately, the tool does not address changing conditions, consumer demographics, or other businesses themselves, making it a tool that can only be implemented with
Nederlander is a company that owns and promotes venues across the United States. There are multiple locations but the most popular locations are in Los Angeles and New York. Nederlander has been a family owned company for over a hundred years and they expect to keep their company thriving in years to follow. With over a hundred years of thriving business, Nederlander has climbed to the top in their industry. They did so by marketing themselves as quality over quantity.
Like every other company, Calaveras too had tough competitors Calaveras products like estate wines and selected vineyard wines are popular products. To keep itself in the race, it also has medium quality California wine and lesser quality Generic wines. The
This rise in economy from being the “underdog” city of the country, now on the rise to having a better economy, is just like Rocky becoming of a better boxer in his
Hubbard Seed and Supply has been around much longer than Scottseed has giving them more experience in the industry. Another advantage that Hubbard Seed and Supply has is less acreage. This is a good thing because with less acreage comes less probability of a huge disaster. Also because Hubbard Seed and Supply has their fields split into smaller fields there is less chance of a bad plague spreading throughout their crops and killing everything. Whereas, Scottseed has their fields in large groups due in large part to the fact that they have a lot of land.
The reason for choosing this outlet is they are committed to customer satisfaction through offering high quality food with exceptional service and good value. They take great pride in serving each other, their customers and their communities. They seek continuous improvement in all that they do. They value a sense of urgency and emphasize an innovative, entrepreneurial approach to business. They expect fairness and mutual respect in all our activities.
In fact, the company network is concentrate in north America especially in United States and Canada. As of 2015, about 10 per cent of the operating income was made internationally. The other 90 per cent was made nationally. This fact means that the company may account for a small part of the international foodservices. This may be a weakness today but, the company can change it in an opportunity to increase its position as leader in the near future.
The haitians had burned down all their sugar and coffee farms out of being traumatized for the slavery they had to endure while being imperialized by france but in return, they had destroyed their only source of income. And now with having to pay the French 150 million francs for expenses of the slaves becoming free, which nowadays is an equivalent of $21 billion, they are in a deep pit of
Moccona coffee makes use of that advantage, their coffee is cheaper than those that are available in the coffee shop and yet a very statisfying taste can be experience. Not to mention having a buy one take one strategy in their price and some penny off in other products. Promotion The core of marketing is its product and the goal of marketing is targeted if the right and appropriate promotion had done. Recently Moccona coffee make used of their TV advertisement , Awaken is their latest TV campaign shot in Rome.
• Highly profitable business. • Robustly developed sales and distribution network. Weaknesses • Heavy investment in R&D. • High marketing and communication costs. • There are cities in where they are not present yet (like Montrose).
The last element that helps these small businesses to continue in the market is the local rivals. Local rivals push each other to lower costs, improve quality and service, and generate new products and processes. Porter claims that domestic rivalry and the search for competitive advantage within a nation can help offer organizations with bases for accomplishing such advantage on a more global scale. For example Juhayna has strategy which is dedicated to providing high-quality, healthy, and safe products to its consumers. Juhayna has structure.
