ABSTRACT:
The purpose of this report is to study the strategy of Panera bread in week economy, how management of the Panera differentiate themselves in very intense competitive restaurant industry.
INTRODUCTION:
Panera bread is regarded as leader of the fast casual segment of the restaurant industry in North America having the first choice for the customers who want to have fresh casual food .In 2011 it had corporate revenues of $ 1.8 billion.
QUESTIONS:

1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve?
Panera Bread’ Strategy is to be the best in providing services to the customers as mentioned in the case the quote of the top management that success depended on “being better than the guys across the street” (Panera Bread company 2012 Persuing growth in a week economy). Panera is giving the quick response to the casual diners and the atmosphere provided in the restaurants is very warm, friendly and aesthetically pleasing and inviting.
Panera bread is using broad differentiation strategy there are two streams of food chains one is fast food and second is full service restaurants but Panera has introduce the concept fast casual food served in a warm friendly and conducive environment.
Panera bread is trying to achieve the competitive advantage by providing the food of