Reliv International Case Study

Reliv International or simply Reliv is a dietary supplement and skin care company that uses multi-level marketing for distribution. Based in Chesterfield Missouri Reliv is home to a multi national distributors in over 16 countries. Reliv was founded in 1988, by Robert and Sandy Montgomery. The Montgomery 's licensed a nutritional formula developed by Dr Theodore Kalogris in the early 1980 's teh formula was known as Reliv Classic, and it was the first Reliv product ever devised and created. In the next two decades company 's sales and distribution would encircle the globe, In 1993 Reliv became an american traded company on the New York Stock Exchange, Three years later it moved to NASDAQ under the ticket symbol RELIV. Today it has overreached

I Steven Hilliard noticed that there wasn 't harly anything in the way of an east coast sector of operations and mangment, so along with four
(4) of the most sought out and foremost pioneers of business; we set foot alomg the New England states and along the coast line as well in hopes that people whom suffer from delibertating illnesses and bodily malfunctions can reap the same rewards and successes it has endowed us with. The company 's management includes the following individuals:

Steven Montgomery, General Manager
Steven Montgomery is a direct decendant of the founders of Reliv International Robert L. and Sandy Montgomery. He was born in Holliston Massachusetts, graduated Holliston High School with honors, applied to and was accepted into Framingham State University where he majored in International Business Administration with a minor in Finance. Upon graduation he received the key to the college, along with being placed onto the deans list. After graduation he

Born into a white collar life his mother being a certified public accountant and his father a corporate attorney, always taught young Mark the value of money, but also how to spend it too. Grauduating at the top of his private school, Mark Noseworthy decided to attend Harvard Business school and become the leading light in business technology and operations. Finishing with a 4.0, gradutating with high honors, Mark Noseworthy decided that the key to success was to start out like his parents did - at the bottom. Years went by and the successes that he dreamed of seemed to be out of reach, stress, and worry would take thier toll on him and Mark eventually would dread going to work. Coincidentally Mark years later would pass by a hotel on the highway, and a billboard that read Reliv International presentation tonight. With much scepticism Mark entered the hotel lobby and asked about the Reliv meeting, he was showed to his seat, signed up with a sponser and was well on his way to making the type of money that seemed only legendary to him. One night on his day off he stumbled upon a telephone number to introduce the product line and money / income potential that could be made when you apply the principles