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Case Study Weight Watchers

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What is it that Weight Watchers knows about their consumers that other companies don’t when engaging them in their marketing strategies, and what type of key elements do they focus on to keep the clientele happy and satisfied; while continuing to build their empire around their buyer’s utmost needs losing weight. While it’s never an easy task to build up one’s marketing strategies from scratch, having a specific group of consumers in mind will benefit any company in selling their products and services; if some key elements are included in their focus. Just like with Weight Watchers, this company came up with the perfect strategy to upsell their products and services by targeting those individuals in need of wanting to lose weight; then carried …show more content…

So, Weight Watchers after careful research decided to come up with an ultimate plan to find people to push their ad’s, and upsell their business using the latest weight loss program to hit the market, by offering them a great opportunity that others aren’t willing to pay to these celebrities for their commitment and time; giving them the leading edge in profitable gains. These individuals would get paid way over 2.5 million for their time, and must sign a contract with whom they are a spokesperson for like Weight Watchers, they’d also need to be on a weight loss program of some kind as well; or they will lose their contract and be forced to repay whatever money was given to them for their …show more content…

Bringing in just over a billion dollars annually compared to their competitors putting them in a comfortable position, and making them one of the most powerful companies to enter into the weight loss industry that so many people have grown to adore’; compared to those other weight loss companies (like Nutrisystem’s and Jenny Craig) raising them to the top. They accomplished this gain by building rapport with their customers through that of their useful websites, and online subscribers that visit their site on a regular basis; averaging about 1.70 million in paid revenue and more than 7 million visitors within a 30-day

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