ipl-logo

Case Study Weight Watchers

479 Words2 Pages
bulb-icon

Recommended: Are celebrity endorsements effective

What is it that Weight Watchers knows about their consumers that other companies don’t when engaging them in their marketing strategies, and what type of key elements do they focus on to keep the clientele happy and satisfied; while continuing to build their empire around their buyer’s utmost needs losing weight. While it’s never an easy task to build up one’s marketing strategies from scratch, having a specific group of consumers in mind will benefit any company in selling their products and services; if some key elements are included in their focus. Just like with Weight Watchers, this company came up with the perfect strategy to upsell their products and services by targeting those individuals in need of wanting to lose weight; then carried …show more content…

So, Weight Watchers after careful research decided to come up with an ultimate plan to find people to push their ad’s, and upsell their business using the latest weight loss program to hit the market, by offering them a great opportunity that others aren’t willing to pay to these celebrities for their commitment and time; giving them the leading edge in profitable gains. These individuals would get paid way over 2.5 million for their time, and must sign a contract with whom they are a spokesperson for like Weight Watchers, they’d also need to be on a weight loss program of some kind as well; or they will lose their contract and be forced to repay whatever money was given to them for their …show more content…

Bringing in just over a billion dollars annually compared to their competitors putting them in a comfortable position, and making them one of the most powerful companies to enter into the weight loss industry that so many people have grown to adore’; compared to those other weight loss companies (like Nutrisystem’s and Jenny Craig) raising them to the top. They accomplished this gain by building rapport with their customers through that of their useful websites, and online subscribers that visit their site on a regular basis; averaging about 1.70 million in paid revenue and more than 7 million visitors within a 30-day

Show More
Related
786 Words | 4 Pages

Jenifer is a busy stay at home mother of three children (2,4,7). Jenifer has some casual friends that are other mom’s but say she has not had any close friend senses she stopped working. Jenifer’s husband is a physician and was offered a job here in Maine 3 years ago, which cause them to move to Scarborough. Jenifer grew up in home with her mother, brother and step father after losing her father at age three.

Read More
1490 Words | 6 Pages

The fast food industry also hurts environments around farms in general. It has created an unsustainable cycle that farmers cannot escape. In order to feed themselves and their family, farmers play it safe and buy more fertilizer than needed. When the farmers do not use all of it, they must dispose of it, because that fertilizer will not be as effective next year, so they dump the fertilizer in the areas surrounding their farms. But what this causes is too much nitrogen in the environment because too much nitrogen can kill plants and throw the nitrogen cycle out of balance, in turn hurting the environment.

Read More
576 Words | 3 Pages

The company’s website that I chose to analyze, in lieu of their mission statement, is Safeway Inc. A little background: This company was essentially founded in 1915 by M.B. Skaggs, who bought a grocery store from his father. By 1926, Skaggs had become very successful with his stores and merged with Safeway to become Safeway, Inc. In January 2015, AB Acquisition LLC (parent company of Albertson’s) merged with Safeway to create one of the largest food and drug retailers in the country – over 2,200 stores in 33 states, specifically with Safeway stores in 19 states (Safeway Inc., 2008-2016).

Read More
702 Words | 3 Pages

Jacob Steiner Melissa Hall English 101 14 September 2015 “It’s Time To Take Back Control” This commercial seemed to have done a very good job at getting its message across by connecting illegal drugs to obesity. Weight Watchers also did a very good job at using the rhetorical appeals ethos and pathos effectively. During the Super bowl, a short commercial advertised Weight Watchers.

Read More
1045 Words | 5 Pages

When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year

Read More
1591 Words | 7 Pages

Introduction Chick-fil-A (CFA) is a restaurant chain admired by many but it also attracted a lot of controversy over the last few years. The founder, Truett Cathy, have created a culture that differentiates the organization from most other fast-food chains, and the company have stayed true to its values till the present days. In this case study, the company’s competitive advantage, the strategic leadership initiatives that helped the company attain success, how it responded to its external environment, and the strategic challenges it is facing are discussed. In addition, findings on the company’s approach on its international expansion and its status as a privately-owned company are included, and possible directions the company might take in these areas are suggested.

Read More
843 Words | 4 Pages

Moreover these consumer insights help companies optimize their marketing budget, where in case of Pillsbury same advertising that was shown in

Read More
1267 Words | 6 Pages

If anyone were to ask, “What is one of the most important personal issues in today’s society?”, a large amount people would respond unequivocally with the answer of health and well-being. It is understood that acquiring these objectives requires dedication and, sometimes, a complete change in lifestyle. However, this achievement is not usually earned without the help of others, whether they are family members who will also accept the daunting task, easy and healthy snacks and meal recipes that accommodate for a busy schedule, or fresh, new ideas to motivate one into exciting workout routines. The Jack Link’s Beef Jerky commercial, “Bench/# SasquatchWorkout”, provides for its audience all of these aspects and encourages a healthier way

Read More
784 Words | 4 Pages

They’re committed to increasing the purchase of sustainable products. Strategic Focus Mission & Vision To bring inspiration and innovation to every athlete* in the world. * If you have a body, you are an athlete.

Read More
1823 Words | 8 Pages

The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).

Read More
991 Words | 4 Pages

The book mentioned that when one thinks of soup companies, they think of Campbell’s, and I most definitely agree. They have established themselves by being a 145-year-old company, an impressive achievement. Due to its age, the company can create a relationship with its customers because of its lasting quality that consumers can rely on. The case study talks about how they have faithful customers that they must keep in mind when adjusting to the new generation. The company values these relationships by going through extensive research to find out what the customers are feeling and sensing as they approach the product.

Read More
2943 Words | 12 Pages

In a marketing communications strategy the first objective is to identify the target audience. In the case of Kellogg’s they have two main audiences, the purchaser who is the parents and the influencer who is the children. Kellogg’s tend to have specific target audiences for each of their products. For example, Kellogg’s Corn Flakes targets families, Kellogg’s Special K targets women and/or health conscious women and Kellogg’s Coco Pops targets children.

Read More
1213 Words | 5 Pages

Segmentation and Target Market Paper Positioning Statement Healthier lifestyle is adapting throughout the world now days. Best physical activities, conscious upon healthy eating, making it incorporate to each other. While work out, people are more into use of technology to monitor their heartbeats and to check over calories burned. Moreover, they maintain manually written records, their readings to track about the level they are going good which they calculate through heat rate monitor.

Read More
2130 Words | 9 Pages

Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

Read More
1141 Words | 5 Pages

It helped me realize that firms can enhance their marketing through having an insight into what customers are thinking. Being able to understand consumer behavior allows markets to successfully connect with customers. This is difficult to do but it is the quintessence of marketing. I realized that once businesses recognize a customer’s needs, it becomes easier to choose target customers. This will then help businesses create products that meet the customer’s needs, wants, and demands.

Read More

More about Case Study Weight Watchers

Related Topics

Open Document