In general, I think Zelnick and Conroy should focus its own internal efforts on the development of its website and aggressive marketing to consumers. Make the website easy to use is a must. They should also enhance the website’s searchability since most customers used the “search” function in the store to find music. Furthermore, by looking at the Demographics of Music Purchasers in the United States, they should pay more attention to male consumers or people who are 15-24 years old. Consumers’ taste and preference is in flux. I would recommend them to generate a comprehensive questionnaire to the public regularly in order to catch up the trend. It is better for them to select cover songs that are likely to cause a sensation and make profit.