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Causal Sports Fans Are Better Than Premier Leagues

529 Words3 Pages

Most causal sports fans have heard of the Premier League. Their often familiar with it's location. Some of them have also heard of it's more prominent clubs. These distant factors set the league apart from others. Other leagues wishing to mimic it's success must begin by replicating it's traits. Younger siblings often want to mimic the older siblings behavior. The Premier League is MLS' older sibling. It's more popular and profitable than MLS. Millions of people root for the same club. Each MLS club has it's own fanbase. One league isn't better than the other one. One league is the older sibling and one league is the younger one. Every sport has a tier of leagues. Some leagues are at a higher level than others. In many sports the United States is considered the big fish. Soccer is different. It's the only sport were the …show more content…

They attend games and purchase merchandise. Teams need to produce on the field in order to attract fans. If a sports team lacks a strong fanbase if will often struggle. The teams that have mastered this strategy often use branding. Manchester United is branding at it's finest. Anyone can slap a logo on a bunch of random products. The Seattle Sounders proved that some clubs are capable of lifestyle branding. http://samsseattlesoundersblog.blogspot.com/2015/06/the-seattle-sounders-are-using.html .Both accomplishments are impressive. But neither one is as impressive as what United does. They take online branding to another level. The VIP treatment is desired by many sports fans. They want access to a perfect view and amazing amaneties. Manchester United gives every fan with access to internet that experience. Most teams produce team schedule wallpaper. The calendars can often be saved on numerous electronic devices. United decided to take it a step further. Their schedule syncs with your smart phone; and that's just the beginning of their online

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