Social influence is defined as the process in which we are coerced into doing something by an external agent. That “something” consists of a variety of actions, from changing our thoughts on a subject, person or belief, to buying products. The way we are persuaded depends on what the agent is attempting to manipulate or get us to do. There are two separate ways or paths one uses to deliver a message of persuasion based on psychological processes, known as the central and the peripheral route. The central route refers to providing a thoughtful, logical, and compelling persuasive argument to an analytically motivated recipient. A message via the peripheral route relies on techniques that trigger automatic responses and is not intended for