Video case thirteen includes three concepts from chapter thirteen. The three concepts are store locations, category management and the value of retailing.
The first concept shown in the chapter is store location. The mall of America uses store location to plan out where specific stores should go. They also plan out how stores should be grouped based on how consumers shop. They also use store location to bring a variety of stores to their consumers.
The second concept demonstrated in chapter thirteen is category management. Category management is an approach to managing the assortment of merchandise that maximizes sales and profits. Mall of America uses category management to have certain people responsible for certain types of stores. They