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Chevy Essay

186 Words1 Pages
The strength in Chevrolet product mix is the mass market target from its large portfolio of vehicles. Chevrolet is known for being the first carmaker to create the system of strategic product obsolescence (Ferrell & Hartline,2014) . This gave the consumers excite of what is next to come and a customer retention. This strategy help Chevy surpass Ford in sales because of the diversity of segments markets. Chevy concept identified the types of consumers for each car model and made sure the market was big enough to result in profit. The yearly car updates helped Chevy adapt to the lifestyle changes of the customers, which made them reliable to satisfy the consumers wants. A weakness of the product mix strategy was that some Chevrolet models had

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