Chipotle Executive Summary

Introduction

Chipotle is an American fast food focusing on Mexican flavor. Its main products are Mexican food, including Mexican rolls, soft/hard taco, rice. The ingredients are mostly fresh beef, chicken, pork, various vegetables, various beans, rice, In particular, the company put forward the slogan "Food with Integrity", which means that the company promises to obtain raw materials in the most friendly way for animals, environment and farmers, and use the most natural ingredients to ensure food safety. In particular, the company promises to try to feed animals, vegetables and milk without antibiotics naturally. At the same time, the company also promises to use locally produced ingredients as much as possible. The strategy adopted by the

At Chipotle, training employees is a company philosophy that aims at helping workers become familiar with the company's activities and perform accordingly, making employees more efficient since they can multitask (Fleming and Weiss, 2015). Additionally, the company supports that they need to cultivate the performance of their workers to ensure that the quality of work that their employees do is outstanding and attractive towards their customers, which in turn increases the company's sales, therefore enhancing the growth and development of Chipotle. Moreover, training employees reduces employee turnover, which every business tries to ensure is lower since increasing the morale and engagement of workers also helps reduce training costs, and Chipotle's transparency helps employees

Additionally, during the training, workers receive bonuses which motivate their contribution and performance in the company since they receive outstanding training from great team leaders that the corporation creating an opportunity for employees to nurture their fine dining experience for their customers. According to Min and Min, (2011), providing excellent customer service attracts more customers, an ultimate goal for most fast-food restaurants, enhancing the popularity and growth of Chipotle restaurants in the US. In terms of career development, Chipotle promises that in just three and a half years, excellent employees will also have the opportunity to be promoted to the restaurant owner and become the top general manager, with an average annual salary of $100000.Through the training program, most employees in Chipotle have been promoted because, by the year 2012, 98% of the general managers had initially started as burrito rollers compared to 2005, when only 20% of the general managers had been promoted before the restaurateur training