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Chipotle Swot Analysis Paper

524 Words3 Pages

Chipotle develops and operates fast-casual Mexican food restaurants. Chipotle’s menu is focused on burritos, tacos, burrito bowls, and salads, made with fresh ingredients. Chipotle has a commitment to “ Food with Integrity”. Chipotle began to use organically grown local products, dairy and meats from animals that were raised with high standards. Chipotle works very closely with their suppliers “Food with Integrity” speaks to the emerging demographic base. This limited method enables the company to focus on the sources of each ingredient, which was a big part of the company’s effort to improve its food. The company has grown since 2007 but in 2013 their debt ratios have decrease. The company still has great profitability and these …show more content…

They utilize the company culture in order to keep the fast-causal atmosphere alive. The supply chain is very important to the company. It allows chipotle provide safer meats and vegetables from its suppliers. Chipotle is lacking rarity. While the products are organic and fresh many others are able to accommodate for improved ingredients. Looking at the weighted average strength analysis Chipotle is shown to have the best score overall. Chipotle focuses on brand identification and organic product supply making them a stronger competitor then Qdoba, Moe’s, and Taco Bell. Chipotle plays a big role and focuses on the brand consistently. They are always keeping up with advertisements and promoting new programs inside and out of the store. Communications is a big focus for Chipotle. Chipotle wants to increase customer awareness. Serving a focused menu, using high quality, fresh ingredients providing, great -lasting reasonably- priced dishes, prepared to order and served within one to two minutes is chipotles product strategy. The fast-casual restaurant industry makes it fairly easy for a similar fast food place to enter the market due to low barriers. Chipotle needs to continue innovating and marketing in order to stay

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Chipotle does have some core competencies. They have five to be exact. The first one is serving a focused menu of burritos, tacos, burrito bowls, and salads. The second one is using high-quality raw ingredients and classic cooking methods to create great-tasting, reasonably price dishes that were ready to be served to customers minutes after they were ordered. The third one is creating an operationally efficient restaurant with an aesthetically pleasing and distinctive interior setting.

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