ipl-logo

Chipotle Swot Analysis Paper

524 Words3 Pages

Chipotle develops and operates fast-casual Mexican food restaurants. Chipotle’s menu is focused on burritos, tacos, burrito bowls, and salads, made with fresh ingredients. Chipotle has a commitment to “ Food with Integrity”. Chipotle began to use organically grown local products, dairy and meats from animals that were raised with high standards. Chipotle works very closely with their suppliers “Food with Integrity” speaks to the emerging demographic base. This limited method enables the company to focus on the sources of each ingredient, which was a big part of the company’s effort to improve its food. The company has grown since 2007 but in 2013 their debt ratios have decrease. The company still has great profitability and these …show more content…

They utilize the company culture in order to keep the fast-causal atmosphere alive. The supply chain is very important to the company. It allows chipotle provide safer meats and vegetables from its suppliers. Chipotle is lacking rarity. While the products are organic and fresh many others are able to accommodate for improved ingredients. Looking at the weighted average strength analysis Chipotle is shown to have the best score overall. Chipotle focuses on brand identification and organic product supply making them a stronger competitor then Qdoba, Moe’s, and Taco Bell. Chipotle plays a big role and focuses on the brand consistently. They are always keeping up with advertisements and promoting new programs inside and out of the store. Communications is a big focus for Chipotle. Chipotle wants to increase customer awareness. Serving a focused menu, using high quality, fresh ingredients providing, great -lasting reasonably- priced dishes, prepared to order and served within one to two minutes is chipotles product strategy. The fast-casual restaurant industry makes it fairly easy for a similar fast food place to enter the market due to low barriers. Chipotle needs to continue innovating and marketing in order to stay

Show More
Related

Chipotle Analysis Paper

1046 Words | 5 Pages

Chipotle Mexican Grill has been a very successful company since its inception in 1993. One of the biggest reasons for the company’s success is because of its marketing mix. Chipotle’s marketing mix of price, place and promotion will be analyzed to see which has provided success to Chipotle. This analysis will also help identify a marketing mix weakness of Chipotle.

Read More

Chipotle Core Competencies

682 Words | 3 Pages

Chipotle does have some core competencies. They have five to be exact. The first one is serving a focused menu of burritos, tacos, burrito bowls, and salads. The second one is using high-quality raw ingredients and classic cooking methods to create great-tasting, reasonably price dishes that were ready to be served to customers minutes after they were ordered. The third one is creating an operationally efficient restaurant with an aesthetically pleasing and distinctive interior setting.

Read More

Swot Analysis Chipotle

1245 Words | 5 Pages

Chipotle has a major opportunity to increase its number of customers and most importantly its profits. Unfortunately, even though this fast food franchise has the capabilities of fulfilling the rise in demand, they still have to take into consideration all of the factors that can still hurt the company. As listed above in the analysis, Chipotle has to continue to improve their food and services to continue to bring in more customers. Their opportunity can also become a weakness in the near or far future, the current trend is to eat healthy, consumers may get over this fad and may not worry as much on the amount of calories they consume.

Read More

Chipotle Case Summary

496 Words | 2 Pages

If Chipotle is to be successful in this extremely competitive environment, they must identify all of the factors that may control their ability to

Read More

Chipotle Mexican Grill Essay

548 Words | 3 Pages

The company’s new restaurants have been performing well and adding up to the bottom-line of the company to strengthen its finances. Weaknesses in the SWOT Analysis of Chipotle : Dependence on the limited small number of farmers: Chipotle has maintained its integrity when it comes to quality of food, but the in the recent years Chipotle has had its share of controversies especially during the E.Coli outbreak in FY 2015 causing food-borne diseases. This was mainly due to Chipotle’s dependence on small, independent farmers for some of its main ingredients such as beef, pork, chicken etc. Limited food items on the menu: Chipotle’s restaurant serve a variety of burritos and tacos but the menu is limited to mainly burritos and tacos and hence lack a wide range of food items. When compared to its competitors such as Qdoba Mexican Grill and Panera bread which offer a wide range of items and hence customer spending is higher at such outlets.

Read More

Chipotle Mexican Grill Essay

389 Words | 2 Pages

However, because of its poor financial performance in 2016, at the price of $377.32, Chipotle was trading at a price to earnings (P/E) ratio close to 490 times its 2016 earnings. Although fast-casual restaurant chains usually trade at higher P/E multiples than the conventional fast food chains like McDonald’s, Chipotle’s P/E ratio of 490 is still outrageously high, leading some investors to question if Chipotle is highly overvalued. In order to access the fair value of Chipotle, it seems necessary to examine the strategic outlook of the fast-casual restaurant industry as well as the historical performances of Chipotle relative to its peer

Read More

Chipotle: Competition In The Food Industry

205 Words | 1 Pages

The food industry has always been and will be a competitive market for businesses to work in. There are four types of restaurants that Chipotle must notice as competition in their market. There are fast service restaurants such as Taco Bell relying on fast service and cheap prices as their main advantage. Casual dining chains are the next form of competition, giving customers the option of having table service at a higher price. In every area Chipotle operates, there are also locally owned restaurants that supply a more personal and long lasting relationship with their customers.

Read More

Chipotle Mexican Grill Essay

857 Words | 4 Pages

The company was figuring out solutions and ideas to promote Chipotle even farther such as using more “owned media”, “Cultivate Chicago” and also community events. Chipotle also increased the use of social media in its marketing mix and gave customers new opportunities to access Chipotle in new ways that promoted convenience in exchange this gave Chipotle an advantage to engage with its customers. Also, this gave the company an opportunity to compete with its competitors. Chipotle competed with national and regional fast-casual service and casual dining restaurants, in addition to locally-owned foodservice establishments. More specifically, their competition include large chains such as Taco Bell, Moe’s Southwest Grill, and Qdoba restaurants.

Read More

What Are Chipotle's Competitors

325 Words | 2 Pages

Chipotle Mexican Grill, Inc. operates in a services sector and restaurants industry. It competes with fast, casual and dining restaurants in the industry based on price, quality, taste, location, services they offer, customer experience, brand reputation, interior, operating costs, management, diverse menu, effective marketing, facilities and safety of food. Chipotle has a lot of competitors in this segment. However, the company’s primary (direct) competitors are the restaurants that produce the goods and services that are very similar to Chipotle’s goods and services, specifically the ones that serve Mexican

Read More

Mcdonalds Vs Chipotle Research Paper

479 Words | 2 Pages

The fast food restaurants, McDonald's, and Chipotle, are the same in some ways, and different in others. I think both chains want to be, and are successful, but they also want the best for their customers. The difference between these two restaurants are how they go about achieving it. McDonalds wants the best for their customers, and achieves this by taking large amounts of time to create good tasting meals, but also using the best ingredients. In my opinion, Chipotle is putting in more effort to get even better ingredients, and fresher food than the ordinary fast food chains, such as McDonalds. Because Chipotle has so much pride in the outcomes of their food, and customers, they don’t get their animals from places where they are badly

Read More

Culver's Mission Statement

675 Words | 3 Pages

As is stated in the interview paper I used to work at a restaurant called Culver’s. Culver’s mission statement is: Every guest who walks through the door in every neighborhood, from Wisconsin to Texas, gets the same friendly treatment we offered on our very first day in 1984. We bring the often forgotten, hometown values of quality and customer service to neighborhoods throughout the country. Quality food and fresh ingredients are the hallmarks of any Culver’s experience, but we understand that a great meal is so much more than just good food.

Read More

Essay On Chipotle Mexican Grill

606 Words | 3 Pages

Their unique and original fast food experience made them different and the best. It has been 20 years since they first began and their hard work paid off since, more than 1,500 restaurants were born. They compete in a category of dining now called "fast-casual," which is the fastest growing segment of the restaurant industry (chipotle.com). Fast casual is where customers expect food quality that's more in line with full-service restaurants, coupled with the speed and

Read More

Case Study: Culture At Chipotle

1008 Words | 5 Pages

Culture at Chipotle Culture is increasingly important for companies to be competitive and relevant in the marketplace. Chipotle, a fast-casual restaurant company, understood the need to develop culture to attract and cultivate the employees that would help the company grow. Because of the changes, they have made and the employee-centric culture they have cultivated, they have changed their industry and continue to set standards for many industries to achieve. As with many companies, they also have weaknesses in their culture that need to be addressed and improved. Chipotle Culture Development Chipotle has come to be known for the culture they have developed over the last several years.

Read More

A Swot Analysis Of Chipotle's

728 Words | 3 Pages

Additionally, Chipotle should develop Shophouse Southeast Asia Kitchen’s menu and interior to attract more customers. expand the location. Consequently, their revenue and net income will increase gradually. * Marketing In stead of only relying on word – of – mouth technique, they should create more TV shows like “Scarecrow” and “Farmed and Dangerous” and held “cultivate festival” not only to build the relationship between customers and Chipotle but also to increase customer’s awareness of the brand and their “Food With Integrity”

Read More

Chipotle Competitor Analysis Paper

1025 Words | 5 Pages

“Chipotle has dominated and changed the fast-casual Mexican dining experience in America” (Oyedele, 2017, para. 1). Chipotle has separated from its competitors by providing a unique taste. The combination of marketing fresh and quick quality food has increased the competition. Numerous fast food and casual restaurants are imitating Chipotles niche. Fast Casual restaurants focus on quality food and more affordable than full service restaurants (Oyedele, 2017).

Read More

More about Chipotle Swot Analysis Paper

Open Document