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Closing Time Effect Theory

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I will help you, but first let me tell you about the Closing-Time Effect, which is the idea that people become more attracted to members of the opposite sex when social areas, such as bars, are about to close. To test this theory, researchers conducted an experiment in a pub in Australia. Participants were told the experiment was about social perceptions, and were given a glow stick to wear on their wrist so researchers could identify participants, and participants could identify each other. The participants rated other participants on a scale of 1 (highly unattractive) to 5 (highly attractive) several times throughout the night. The blood alcohol concentration (BAC) of the participants was also measured several times throughout the experiment. The results showed opposite-sex attractiveness increased, while same-sex attractiveness remained constant. Alcohol does have an impact on attraction. Participants found each other most attractive at the end of the night when their BAC’s were the highest. Researchers believe alcohol has a slight impact, but there are also other reasons that explain the Closing Time Effect. …show more content…

The Reactance Theory describes how individuals act when their choice is limited. At the end of the night, there are less people at the bar; people who want to find a mate have fewer choices and are less picky. The Mere Exposure theory explains that the more exposure we have to a stimulus, the more we like it. Those who have been at the bar all night will find people they have seen all night more attractive. The Commodity Theory explains something is more valuable if it is scarce. There are less people left at the bar at the end of the night, so the people become more

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