Coach Coach is a global leading designer of luxury handbags and accessories. They are an international accessory business that continues to bring innovation, value, quality, and exceptional craftsmanship to a loyal customer base. This paper provides an overview of the brand’s critical success factors and their annual financial report. The writer will convey what they need to do in an effort to maintain their competitive advantage. Financial Statement
In June of 2014, Coach, Inc. had a total net sales revenue of $ 4,806.2 million, which decreased in June of 2015 to $ 4,191.6 million. The fiscal year ended in June of 2014 with a gross profit of $ 3,297.0 million and in 2015, they ended the fiscal year with a loss in their gross profit, at $2,908.6 million. Additionally, they had a net income of $781.3 million in June 2014 that decreased to $402.4 million in June 2015, which exhibits their regression. According to Coach, Inc.10k report (2015), their total expenses attributable to the Coach brand marketing related events in fiscal 2015 were $158.9 million, or approximately 4% of net sales, compared to $130.1 million in fiscal 2014, or approximately 3% of net sales. They continue to show an increase in revenue and sales.
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and the Market Coach is an innovative corporation that continues to search for new relevant opportunities to offer the distinctive brand with a long-standing reputation across the country. In an effort to maintain their competitive advantage, Coach reduced the number of their retail stores and total square footage. This formation is important to organizational effectiveness because it helps