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Taking A Look At Coach Inc.

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According to The Coach Inc. annual report, Coach brand is one of the most recognized fine accessories brands in both North America and in targeted international markets, and has a rich heritage of pairing exceptional leathers and materials with innovative design. It offers premium lifestyle accessories to a loyal and engaged customer base and provides consumers with fresh, compelling and innovative products that are extremely well made, at an attractive price. Coach utilizes a flexible, cost-effective global sourcing model, in which independent manufacturers supply their products, allowing the company to bring their broad range of products to market rapidly and efficiently. (Coach Inc, 2015)
Coach’s international expansion strategy is to enter

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