NCAA Outsourcing Case Study

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Currently, the NCAA has 300 full and 20 provisional members of Division II, with 24 conferences competing. Sports Information Directors, if appointed, have the responsibility of submitting game statistics to their respective conferences at the beginning of each week, not to exceed 3 games per week. Only the top 25 teams and top 10 players are recognized week to week. Less than 10 percent of NCAA Division 2 games are played on National Television.
A solution is needed that will improve delivery of statistics and game coverage to be displayed on the NCAA website by at least 20 percent, initially, which could result in more recognition for colleges and universities, as well as teams and players, which may attract potential future students and …show more content…

“The athletic department will typically sit down and outline what they would like to see from an outsourced partner (2). For most schools, outsourced companies offer the opportunity to streamline operations or provide resources that might not otherwise exist, such as sales expertise. Li and Burden (24) add that the athletic department may want a company to produce radio call-in shows or coaches’ television shows in addition to the sales efforts.” (Outsourced Marketing in NCAA Division I Institutions: The Companies’ Perspective., 2014) The companies being outsourced have a better opportunity to improve the quality of their products, as well as making their products attractive to all Division II …show more content…

“The utilization was determined by a survey of the Atlantic Coast Conference, Southern Conference and South Atlantic Conference. The survey was comprised of 40 questions seeking demographic information and the use of technology within the three conferences. Areas of data presentation included the use of computers, facsimile technology, internet, electronic mail, and computer statistical programs.” (The Utilization of Technology in the Sports Information Departments in Three Divisions of the National Collegiate Athletic Association., 2000)The results concluded that there was not a distinct difference in the utilization of technology among the three