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Coca Cola Product Life Cycle Analysis

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Coca Cola – PLC The product life cycle was introduced in the 1950’s. It was used to explain the typical life cycle of a product from the time of its inception to its demise. The product life cycle is divided into four phases; these are product introduction, growth, maturity and decline. The goal of managers is to maximize the life cycle of the product and its value and profitability at each stage. PRODUCT INTRODUCTION This is the stage when the product is developed and introduced into the market. The goal of any company which introduces a new product is to meet customers’ needs with a quality product at the least possible cost in order to deliver the highest level of profit. The product goes through various stages before it is introduced …show more content…

The maturity stage is also the longest of the four stages seeing as how Coca Cola has been at this stage for decades. DECLINE The final stage of the product life cycle is the decline phase. Products arrive at this stage when they reach a peak at the maturity phase and then begin a downward spiral to the bottom. Their sales and revenues start declining and eventually the product reaches a stage where it is no longer economically feasible for the company to make that product. Thus, the company either slowly kills the product or it may be revived again if the company feels that the product has good potential and had reached the decline stage because of a mistake in the marketing program. Coca Cola is in the Maturity Phase in most countries. The areas where Coke is a strong player and a dominant contender are US, Europe, Asia and Africa. However there are certain differences with regards to the geographical areas. In US and Europe, Coke has reached maturity, whereas, in Asia and Africa there is still potential for the product and is still in the growth …show more content…

The early majority adopt new ideas just before the other average members in a system. The early majority interact frequently with their peers, but seldom hold positions of opinion leadership in a system. The early majority 's unique position between the very early and the relatively late to adopt makes them an important link in the diffusion process. They provide interconnectedness in the system 's interpersonal networks. The early majority are one of the two most numerous adopter categories, making up one third of the members of a system. The early majority may deliberate for some time before completely adopting a new

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A huge sum has been invested, so now it is really crucial for the product to succeed. Moreover the current product mix is not sufficient to bring long term profits for the company. As far as short term goals are considered, management wanted a successful launch for the product which will provide the right marketing and target of the new product line. While the long term goals involved adding variety and diversity to the product line to achieve a long term sustainable growth rather than just achieving short term

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EXECUTIVE SUMMARY M. PROCESS --> situational analysis - product life cycle Product life cycle involves four main stages which a product has to pass through such an introduction, growth maturity and decline. Numerous business innovate or invent inspired by someone’s great idea to produce a product which would be fresh in market, different compared to others and which also is innovative and perhaps superior to the one which available. Similarly with the most successful company Microsoft corporation’s product Microsoft office which as already touched to maturity stage according to its features: • Product features and packaging try to differentiate the product from those of competitors: Microsoft office is a brand that has extensively diversified

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Because of these new technologies, Coca-Cola 's production volume has increased sharply compared to that of a few years ago. 2.2.3 Key Strategic Objectives and Challenges • Acquisition targets in developed markets: Coca-Cola already has strong penetration in major soft drinks markets, which typically offers limited acquisition opportunities due to market consolidation. Much of the future volume growth is likely to come from secondary markets such as Vietnam and Indonesia. Coca-cola may be better advised to set its sights on larger acquisition targets in untapped regions such as the Middle East and Africa and some secondary markets. • Diet Products

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Coca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi. Therefore,

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These five stages includes: 1- Oral stage - From Birth to 1 year 2- Anal stage - 1 year to 3 year 3- Phallic stage - 3 year to 6 year 4- Latency stage - 6 year to 12 year

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1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.

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