ipl-logo

Coca Cola Product Life Cycle Analysis

4537 Words19 Pages

Coca Cola – PLC The product life cycle was introduced in the 1950’s. It was used to explain the typical life cycle of a product from the time of its inception to its demise. The product life cycle is divided into four phases; these are product introduction, growth, maturity and decline. The goal of managers is to maximize the life cycle of the product and its value and profitability at each stage. PRODUCT INTRODUCTION This is the stage when the product is developed and introduced into the market. The goal of any company which introduces a new product is to meet customers’ needs with a quality product at the least possible cost in order to deliver the highest level of profit. The product goes through various stages before it is introduced …show more content…

The maturity stage is also the longest of the four stages seeing as how Coca Cola has been at this stage for decades. DECLINE The final stage of the product life cycle is the decline phase. Products arrive at this stage when they reach a peak at the maturity phase and then begin a downward spiral to the bottom. Their sales and revenues start declining and eventually the product reaches a stage where it is no longer economically feasible for the company to make that product. Thus, the company either slowly kills the product or it may be revived again if the company feels that the product has good potential and had reached the decline stage because of a mistake in the marketing program. Coca Cola is in the Maturity Phase in most countries. The areas where Coke is a strong player and a dominant contender are US, Europe, Asia and Africa. However there are certain differences with regards to the geographical areas. In US and Europe, Coke has reached maturity, whereas, in Asia and Africa there is still potential for the product and is still in the growth …show more content…

The early majority adopt new ideas just before the other average members in a system. The early majority interact frequently with their peers, but seldom hold positions of opinion leadership in a system. The early majority 's unique position between the very early and the relatively late to adopt makes them an important link in the diffusion process. They provide interconnectedness in the system 's interpersonal networks. The early majority are one of the two most numerous adopter categories, making up one third of the members of a system. The early majority may deliberate for some time before completely adopting a new

Show More
Related

Four Strengths Of The Home Depot's Product Life Cycle

1844 Words | 8 Pages

Evaluate two to four (2-4) weaknesses that are evident in the selected organization’s product life cycle. Generate a new product design and product selection, and then determine three (3) strategies that the organization needs to strengthen the operation. Product Life Cycle (PLC) is known as the stages in its lifetime that a product goes through, where the demand changes over time. [Rei132.

Read More

How To Share Of Garbage Bags

932 Words | 4 Pages

A huge sum has been invested, so now it is really crucial for the product to succeed. Moreover the current product mix is not sufficient to bring long term profits for the company. As far as short term goals are considered, management wanted a successful launch for the product which will provide the right marketing and target of the new product line. While the long term goals involved adding variety and diversity to the product line to achieve a long term sustainable growth rather than just achieving short term

Read More

Accepting Innovation Analysis

971 Words | 4 Pages

Accept or reject innovations      In the article Accepting or rejecting innovation written by Jared Diamond, he states the reasons about people accepting or rejecting innovations. The first reason is “relative economic advantage compared with existing technology” which means people will accept the innovations when they think they could make money and save money at the same time. The second reason is “social value and prestige, which can override economic benefit” which means social value could influences whether people will accept the innovations. The last reason is “compatibility with vested interest” which means people will accept or reject the innovations depends on their interests.

Read More

Situational Analysis: Product Life Cycle Of Microsoft Office

811 Words | 4 Pages

EXECUTIVE SUMMARY M. PROCESS --> situational analysis - product life cycle Product life cycle involves four main stages which a product has to pass through such an introduction, growth maturity and decline. Numerous business innovate or invent inspired by someone’s great idea to produce a product which would be fresh in market, different compared to others and which also is innovative and perhaps superior to the one which available. Similarly with the most successful company Microsoft corporation’s product Microsoft office which as already touched to maturity stage according to its features: • Product features and packaging try to differentiate the product from those of competitors: Microsoft office is a brand that has extensively diversified

Read More

Chanel N Five: Product Life Cycle

983 Words | 4 Pages

The growth stage enters after surviving from the birth stage. Chanel N’5 perfume new version falls in this stage and at this stage, the sales increases rapidly and the profit reaches to the peak. (3)So, there will be many

Read More

Coca-Cola Political Factors

814 Words | 4 Pages

Because of these new technologies, Coca-Cola 's production volume has increased sharply compared to that of a few years ago. 2.2.3 Key Strategic Objectives and Challenges • Acquisition targets in developed markets: Coca-Cola already has strong penetration in major soft drinks markets, which typically offers limited acquisition opportunities due to market consolidation. Much of the future volume growth is likely to come from secondary markets such as Vietnam and Indonesia. Coca-cola may be better advised to set its sights on larger acquisition targets in untapped regions such as the Middle East and Africa and some secondary markets. • Diet Products

Read More

Coke And Pepsi Case Study

1101 Words | 5 Pages

In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).

Read More

Coca Cola's Strategies To Maintain Competitive Advantage

1388 Words | 6 Pages

3.1 Explain how products are developed to sustain competitive advantage There are three levels of coca cola’s products. They are core product, actual product and augmented product. Core product Coca cola’s products are high quality standards for the customer.

Read More

Coca Cola Market Structure Analysis

1093 Words | 5 Pages

Coca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi. Therefore,

Read More

Walt Disney Product Life Cycle

1009 Words | 5 Pages

Marketing strategy Customers Youth, families, tourists, older customers and the middle working class Product life cycle. According to Kotler, P. & Gary, A. (2011), the product life cycle has five stages namely product development, introduction, growth, maturity and decline stage. The stages are determined by the market share of the product.

Read More

Four Major Theories Of Human Development

1345 Words | 6 Pages

These five stages includes: 1- Oral stage - From Birth to 1 year 2- Anal stage - 1 year to 3 year 3- Phallic stage - 3 year to 6 year 4- Latency stage - 6 year to 12 year

Read More

Porter's Five Forces For Bicycle Industry

724 Words | 3 Pages

Besides that, product differentiation is one of the threats of new entrants. Starting a new business we need to use a lot of money for advertising to attract customer, but we have to create our new things that cannot found in others competitors. For non-traditional barriers to entry, we have unique business model. We created a business with a unique design and establish a network of relationships that makes the business model work so that no people can easily to copy our

Read More

Marketing: Marketing Mix In The Ice Cream Industry

1497 Words | 6 Pages

A product is the item that business makes with aim to fulfil the needs and wants of customers. It is also the item that business actually sold to the customers. For our company, our product is the ice cream. (Talloo, 2007, p.154) 6.1.1.1 Product Design- features and quality Our company has designed our products according to the features and quality that all range of customer desires. Our ice cream is made from natural fruits such as

Read More

Limited Effect Theory Of Mass Communication

862 Words | 4 Pages

An example of this is Lazarfelds two-step flow theory. Baran (2012) states that “behaviour was limited by opinion leaders – people who initially consumed media content on topics of particular interest to them, interpreted it in light of their own values and beliefs, and then passed it on to opinion followed, people like them who had less frequent contact with media.” This theory can only go so far as in this day in age there are so many different mediums used to convey media information. With television, radio, newspapers, magazines, film and social media/internet they have the ability to influence the way we act dress and communicate with others. Our perception of what’s right

Read More

Coca Cola Product Differentiation Strategy

785 Words | 4 Pages

1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.

Read More

More about Coca Cola Product Life Cycle Analysis

Related Topics

Open Document