Cole's External Influences

133 Words1 Pages
Coles, Australia’s second largest supermarket chain in the Retail Trade Industry operating in the country, has experienced significant growth opportunities and challenges due to external influences therefore impacting the success of the business. External influences are factors over which Coels has little control but still has a major impact on the business. Coles is constantly sourcing their customers with goods and services, to do so the business must understand the dynamic and address any contemporary issues that may significantly affect them. Navigating these external influences is essential for Coles’s businesses to thrive in the markets and to achieve sustainable growth. Furthermore, the discussion will demonstrate how external influences