By publicly humiliating the concept of MagnaSoles, the mock press release from The Onion establishes credibility and utilizes colloquial language in order to satirize how products are marketed to society. In order for the mock press to gain the audience’s attention, a false sense of credibility is established through “knowledgeable” diction choices and connotations. Such scientific diction is displayed as the article describes how the MagnaSoles “soothe the wearer’s feet using no fewer than five forms of pseudoscience.” The particular term, “pseudoscience,” adheres to the audience in a false matter as it is regarded as a highly “complex” term in its nature and meaning-- thus persuading the audience about the true reliability of the soles.