Comcast Cable Corporation is a global media and service provider. They offer media sources and outlets via NBC Universal. Comcast also offers cable TV, internet, voice, as well as, home security and management options through their Xfinity brand. These services and the associated customers will be the primary focus of my narrative. According to Comcast.com, “Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and commercial customers under the XFINITY brand. Comcast has invested in technology to build a sophisticated network that delivers the fastest broadband speeds, and brings customers personalized video, communications and home management offerings.” (Comcast, 2017) This statement also encompasses their purpose as a company.
Comcast’s service footprint covers 20 states and the District of Colombia, boasting a workforce of nearly 155,000. Comcast’s corporate headquarters is in Philadelphia, Pennsylvania with 5 divisional headquarters across the nation as well as numerous regional call centers, and field
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Also, direct competition can be found in what is commonly referred to as “over the top” providers, this list included Hulu, Apple TV and Amazon Prime’s TV streaming services. Having so much competition drives Comcast to be an innovation and customer service leader in the industry.
Today, to my knowledge, Comcast boasts an impressive customer count of roughly 23 million subscribers. These subscribers have a wide range of service levels and loyalty to the company. Based on my experiences, I would group them anywhere from a simple 22 channel “basic” cable subscriber, up to a “Quad-play” or 4 product customer, who takes advantage of every option the company offers, not to mention, many consumer options available in