Netflix SWOT Analysis

Netflix, the world 's leading internet entertainment service, is becoming a common household name. Netflix currently has over 117 million members in over 190 countries; with the freedom of watching as much as members want, anytime, anywhere, on nearly any internet-connected screen, all without interruption from advertisements. Even a monopolist giant such as Netflix has room for improvements. Through a SWOT analysis, each of Netflix’s major strengths, weaknesses, opportunities, and threats will be analyzed in further detail. As stated in the opening line, one of Netflix’s greatest strengths, is that it is the world’s leading internet entertainment service. Since its startup in 1997, Netflix has grown from its initial business model of buying and renting of DVDs, vastly expanding to becoming the world’s leading video streaming network, while producing original films and television productions such as Orange is The New Black, House of Cards, and The Crown. Today, Netflix has a very strong brand name and image that resonates all around the world. Also, previously mentioned, Netflix has an enormous customer base. Astonishingly, 53% of Netflix users currently come from outside the United States, which amounts to almost 63 million of the 117 million users (Expanded Ramblings). The number of Netflix subscribers has more than quadrupled since 2012 when it only had 26 million subscribers (Recode). With the increase in subscribers, paid memberships increase,