ipl-logo

Comcast Company Overview

1018 Words5 Pages

Description of Market Distribution
Comcast Corporation promotes its products within the telecommunication market through subscription-based television services, home telephone and Internet services to US home and businesses. Comcast’s position in each of these markets is critical in understanding its standing in overall market place. In the United States, the Broadcast and Cable Television Market accounts for about 39% of the global broadcast & cable TV market value. Cable communications business segment provides video, high-speed internet and cable services to residential and business customers under XFINITY brand. The company's cable systems grown to have service subscribers of over 22 million video customers, 19.4 million high-speed internet customers and 10 million voice customers. In addition to packages in foreign-language programming the company offers, other on-demand digital video with high-definition television (HDTV) services are offered to customers. Comcast also offers high-speed internet services with downstream speeds of up to 105 megabits per second (Mbps). The company’s packages also include the company's internet portal, XFINITY.net that enable customer to access email, voice mail, an address …show more content…

Comcast and Charter Communications recently announced agreement to protect and expand the emerging cellular phone market share by competing with other national providers such as Verizon, AT&T, Sprint and T-Mobile (Brian Fung, 2017). This collaborative effort is expected to provide more choice, innovative products and competitive prices for customers in each of their respective markets. Comcast projects that customers would get a discount on Xfinity Mobile if they already subscribed to Comcast Internet service. Market analysts have forecasted that the Comcast-Charter agreement may likely motivate mergers among companies within the telecommunication industry (Brian Fung,

Show More
Related

Who Owns Comcast Shares

1131 Words | 5 Pages

Who owns comcast. Comcast is a publicly traded company listed on the NASDAQ stock exchange, it's owned by Institutional and individual shareholders. Top 5 Institutional shareholders of Comcast include: The Vanguard Group, Inc. - a large investment management company based in the U.S. that owns about 8.6% of Comcast's outstanding shares. BlackRock, Inc. - another large investment management company based in the U.S. that owns about 7.3% of Comcast's outstanding shares.

Read More

Research Paper On Rogers Communications Inc.

562 Words | 3 Pages

Rogers Communication Network Introduction Rogers Communications Inc. is a Canadian communications and media company. It works especially in the field of remote communications, digital TV, telephone, and Internet availability with significant extra broadcast communications and broad communications resources. The organization is headquartered in Toronto, Ontario, Canada. History Ted Rogers is the founder of Rogers Communication Inc.

Read More

Analysis Of Net Neutrality By Barbara Van Schewick

885 Words | 4 Pages

For example, the author argues that increased power for the ISP’s would hurt the value of the internet. Yet the authors also admits that in most cases, businesses don’t have a reason to discriminate since innovation is what drives the internet’s growth, which in turn helps the ISP’s grow their

Read More

Comcast's Mission Statement Comparison

1373 Words | 6 Pages

Companies define their identities as an organization through their mission statements. These statements are meant to be indicative of the way the organization works internally and represents itself to those outside of the organization. A good mission statement, such as REI’s, informs potential customers, that their brand is of these highest quality and the service behind the brand is just as good. However, someone organization deviate from who they say they are and what they are about, which causes distrust in the organizations brands or services with consumers, such as Comcast.

Read More

What Is Comcast's Relative Ranking Of The Pillars Of Being An Analytical Competitor?

816 Words | 4 Pages

Next in Comcast's relative ranking of the pillars of being an analytical competitor is measuring the executive support of analytics. At present, there is no shortage of this within Comcast and will only grow as time goes on. A growing mantra of leadership at the company is to support your decisions with data and to only sell new ideas if they have the data to back them up. Often this translates to business intelligence teams working directly with senior management to prove or disprove hypothesis on processes or behaviors that lead to strategic decisions within the company. Upon seeing this benefit of having analytically driven decisions, the executive support to 'push down' the functionality of an analytics platform is often a key performance

Read More

Vertical Integration Case Study: Verizon

1532 Words | 7 Pages

This is because they look to interact directly with the final customers. The book states that a firm should vertically integrate business activities where they possess valuable, rare, and costly-to-imitate resources and capabilities. With competition consistently playing a factor, Verizon had to find a way to gain a competitive advantage. In this case, network reliability, products and services, customer service, and familiarity are the different paths Verizon has chosen to differentiate products and secure a competitive advantage. The forward integration strategy stands to benefit the larger cellular providers more.

Read More

Microsoft Antitrust Investigation Paper

744 Words | 3 Pages

After several complaints by residents, Verizon was allowed to service the area. This brought competition as customers now had a choice. Several residents made to switch from Comcast to Verizon which affected their sales. Comcast realizing the effects of the competition, started offering specials discounts, offered more channels and improved their customer service. This is one reason why competition is good because it benefits the customers versus monopoly that benefits the

Read More

Comcast Marketing Concept

810 Words | 4 Pages

These offerings are standard from any internet service provider; however, signing up with Comcast will also provide its customers with several headaches. Compiled of 83,000 employees in 80 markets; in addition, Comcast has been ingesting other companies, with the Time Werner acquisition being the most recent. By acquiring so many organization as such a hasty rate has led to a culture of chaos in the company. “Comcast has chosen to keep all the original infrastructure of the organizations they engulfed, leading to short-term continuity but long-term bedlam.” (Lang, 2015)

Read More

Centurylink Competitive Advantage

468 Words | 2 Pages

You get one low affordable rate on one bill. It’s tough to beat savings on high-speed Internet and telephone service from CenturyLink! CONVENIENCE | You can reach CenturyLink’s help team any time, day or night. You’re one call from CenturyLink tech support 24 hours a day, seven days a week. They’re there to answer questions about Internet and phone service.

Read More

Verizon Mission Statement Analysis

610 Words | 3 Pages

Verizon’s mission is to grow as a company and keep their

Read More

Comcast And Time Warner Cable Merger Case Study

661 Words | 3 Pages

The two firms combined will be the country’s dominant cable and Internet provider. Cohen’s rebuttal to the negative feedback of this news was that Comcast already has competition to worry about such as Amazon, Netflix, and Apple. Cohen is right to the extent that these corporations are giving Comcast some form of competition. But the competition isn’t remotely as effective as having a newly merged company with control of roughly 40 percent of the high-speed broadband Internet market. Cohen mentioned 3 companies that don’t even dabble in the cable business at the current time.

Read More

Rogers Communications Inc.: Organizational Structure

1769 Words | 8 Pages

From the strategic design lens organizations are seen as social systems deliberately constructed to achieve certain strategic goals. There are three key elements that form strategic design which is the following: strategic grouping, linking, and aligning. One of the largest Canadian companies, Rogers Communications Inc. employs approximately 26,000 employees, providing services nationally throughout Canada. Due to its operation in numerous provinces of Canada and offering of various services, Rogers Communication contains an organizational structure chart for each province which is segregated by means of service. As mentioned on their corporate website, the organizational structure of Rogers Communications is led by the Board of Directors, accompanied by officers, and then segregated by the following service divisions: Rogers Wireless, Rogers Cable, and Rogers Media.

Read More

Apple And Samsung Comparison Essay

700 Words | 3 Pages

English 102 Essay 2 Jalal Bou Kanaan Outline “The Apple and Samsung showdown” I. Introduction: General Background information + Thesis: “what makes those companies not alike are the phones they release through the years, but are they that different?” II. “example of two leading rival companies in the field of smart phones” A. Information about the Samsung Galaxy Note 4 B. Information about the Apple iPhone 6 Plus III.

Read More

Comcast Essay

1523 Words | 7 Pages

Comcast is also a proud owner of Xfinity Voice which is a home phone service that delivers all the functions of traditional phone services, offers unlimited direct-dial local and domestic long-distance calling, web access to voicemail, 12 popular calling features plus enhanced voicemail and readable voicemail sent right to customers’ email accounts. Xfinity Home is Comcast’s home security service consisting of remote arming and disarming, real-time text and email alerts, 24/7 video recording, live video

Read More

Maxis Marketing Strategy

1706 Words | 7 Pages

Next, the company uses High Speed Downlink Packet Access (HSDPA) to enhance the high speed 3G network in which promoting wireless broadband services. Other than that,

Read More

More about Comcast Company Overview

Related Topics

Open Document