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Comcast Company Overview

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Description of Market Distribution
Comcast Corporation promotes its products within the telecommunication market through subscription-based television services, home telephone and Internet services to US home and businesses. Comcast’s position in each of these markets is critical in understanding its standing in overall market place. In the United States, the Broadcast and Cable Television Market accounts for about 39% of the global broadcast & cable TV market value. Cable communications business segment provides video, high-speed internet and cable services to residential and business customers under XFINITY brand. The company's cable systems grown to have service subscribers of over 22 million video customers, 19.4 million high-speed internet customers and 10 million voice customers. In addition to packages in foreign-language programming the company offers, other on-demand digital video with high-definition television (HDTV) services are offered to customers. Comcast also offers high-speed internet services with downstream speeds of up to 105 megabits per second (Mbps). The company’s packages also include the company's internet portal, XFINITY.net that enable customer to access email, voice mail, an address …show more content…

Comcast and Charter Communications recently announced agreement to protect and expand the emerging cellular phone market share by competing with other national providers such as Verizon, AT&T, Sprint and T-Mobile (Brian Fung, 2017). This collaborative effort is expected to provide more choice, innovative products and competitive prices for customers in each of their respective markets. Comcast projects that customers would get a discount on Xfinity Mobile if they already subscribed to Comcast Internet service. Market analysts have forecasted that the Comcast-Charter agreement may likely motivate mergers among companies within the telecommunication industry (Brian Fung,

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Companies define their identities as an organization through their mission statements. These statements are meant to be indicative of the way the organization works internally and represents itself to those outside of the organization. A good mission statement, such as REI’s, informs potential customers, that their brand is of these highest quality and the service behind the brand is just as good. However, someone organization deviate from who they say they are and what they are about, which causes distrust in the organizations brands or services with consumers, such as Comcast.

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Next in Comcast's relative ranking of the pillars of being an analytical competitor is measuring the executive support of analytics. At present, there is no shortage of this within Comcast and will only grow as time goes on. A growing mantra of leadership at the company is to support your decisions with data and to only sell new ideas if they have the data to back them up. Often this translates to business intelligence teams working directly with senior management to prove or disprove hypothesis on processes or behaviors that lead to strategic decisions within the company. Upon seeing this benefit of having analytically driven decisions, the executive support to 'push down' the functionality of an analytics platform is often a key performance

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You get one low affordable rate on one bill. It’s tough to beat savings on high-speed Internet and telephone service from CenturyLink! CONVENIENCE | You can reach CenturyLink’s help team any time, day or night. You’re one call from CenturyLink tech support 24 hours a day, seven days a week. They’re there to answer questions about Internet and phone service.

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Comcast is also a proud owner of Xfinity Voice which is a home phone service that delivers all the functions of traditional phone services, offers unlimited direct-dial local and domestic long-distance calling, web access to voicemail, 12 popular calling features plus enhanced voicemail and readable voicemail sent right to customers’ email accounts. Xfinity Home is Comcast’s home security service consisting of remote arming and disarming, real-time text and email alerts, 24/7 video recording, live video

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Next, the company uses High Speed Downlink Packet Access (HSDPA) to enhance the high speed 3G network in which promoting wireless broadband services. Other than that,

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