Comcast Case Study

Comcast the great company we’re going to talk about hair is Comcast company, which established in 28 October, 1963 in Tupelo, Mississippi, in the USA. This company was resisted by the name Comcast Holding. It’s leadership in the worlds of media and technology. Comcast has always been driven by an entrepreneurial spirit. Robort Ralph and Julian Brodsky and Dan Aaron worked together to put Comcast into one of American’s leading companies, and helped to bring TV. high-speed Internent and digital phone to millions of people. Let me tell you a little about Ralph Robert. It’s boss is Rolph J. Roberts who was a great American businessman and philanthropist and he did an important job in the development of the cable television business. In 1963 he

In 985 Comcast lost a bidding war with Kohlberg Kravis Roberts fo by stores communications, but in 1988, it was able to by a 50% shave of the company assets in a joint deal with tele-communications Inc. It also acquired American cellular network corporation in 1989 its 230$ million and that was the fist time it become a mobile phone operator. Comcast started its Comcast cellar communication division. In February 1990 Brion L.Roberts, succeeded his father [Rolph Roberts] as a president of Comcast . In 1992 Comcast cellular purchased controlling interest in Metromedia’s Metrophone. And in 1994 Comcast became the third largesteagleoperator in the United States with around 3.5 million subscriber’s following its purchase of Maclean-hunters American division for 1.27$

With five other media companies, the corporation becomes an original investor in The Golf Channel. Following a bid in 1994 for $2.1 billion, Comcast increased its ownership of QVC from 15.5% of stock to a majority, in a move to prevent QVC from merging with CBS. Comcast later sold its QVC shares in 2004 to Liberty Media for $7.9 billion. In October 1995, Comcast announced the purchase of the cable operation of E. W. Scripps Company for $1.575 billion in stock, a deal making Comcast the no. 3 cable company with 4.3 million customers. Comcast offered internet connection for the first time in 1996, with its part in the launch of the @Home Network. When Excite@Home went bankrupt in 2002, Comcast took over providing internet directly to