Culture is the ‘lens’ through which we view the world. It is a central to what we see, how we make sense of it and also how we express it. As for the cross-cultural communication, which is also known as an ‘intercultural communication’ is the process of sending and receiving messages between different cultural backgrounds that could lead to different interpretations of verbal and non-verbal messages.
Cross-culture communication is important nowadays, due to globalization, that crosses border movement of people, goods and data that brings more cultures into contact with one another and hence increases the cross-culture communication that usually relates to businesses and job opportunities, sharing of views and ideas, understanding of diverse market and etc.
Hall stated that ‘‘meaning and context are inextricably bound up with each other’’ (Hall, 2000, p. 36), and suggested that to understand communication one should look at meaning and context together with the code (i.e., the words themselves). By context, it refer to the situation, background, or environment connected to an event, a situation, or an individual.
There are two context of cultures, Hall (1976) proposed a set of parameters in situating cultures into high-context and low-context category (Fig.1). High-context is whereby cultures that rely heavily on non-verbal and subtle situational cues in communication. The closer the relationship, the more high-context the communication tends to be, drawing on the