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Communication Event Analysis: Agenda Setting Theory

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Communication Event Analysis: Agenda Setting Theory

Ahmad Young

Gordon State College Event Description
The Casey Anthony trial was one of the most discussed trials in history, behind the OJ Simpson murder trial. There was a continuous stream of social media posts, headline pictures, and news coverage on major television channels that were aired to the entire country. Casey Anthony developed to be the subject of every discussion amongst everyone for a long period of time. During the trial there were so many spectators outside the courthouse, so they could receive the most up to date information and they ranged from news stations, protestors and even people who insisted on her innocence. There are thousands of homicide cases …show more content…

The media gives a level of significance to the stories they run plus the amount of attention it receives, therefore, the attitude of the viewers is molded around the amount of attention certain content receives. According to Dearing and Rogers, agenda-setting theory is composed of three features. These are "the media agenda, which influences the public agenda, which in turn may influence the policy agenda." The main investigators involved in this theory are Max McCombs and Donald Shaw. The two conducted the Chapel Hill Study in 1972, which dealt with the 1968 United States presidential campaign. The main focus behind the study was a question of how the unsure voters would rank which campaign topics were key and which others were not as important. McCombs and Shaw selected precisely to study the unclear voters because they supposed that people who were unsure about the candidate they were voting for were the ones that was most vulnerable to being persuaded by the mass media’s agenda-setting …show more content…

Author Terrance Mullins says, “Why this trial? Why this murder? How many American children went missing today alone seemingly ignored by the same media that is myopically focused on Casey Anthony alone?” It is because the television’s reporting of this one trial controls the news and as a result, makes other just as significant topics unimportant. Mullins carries on that this agenda setting causes Americans to become so devoted in one trial “even though said trial holds very little value or relevance to the lives of average

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When the trial started the prosecution used the approach of Casey being a promiscuous party girl that didn't want to be a mother anymore. That pushed the fact that she was unconcerned about the fact that her daughter was missing and that she planned to murder Caylee. The defense on the other had used elaborate stories that defamed Caseys father by saying Caylee drowned in the family pool and George Anthony help cover up the accident. They also stated the George had molested Casey since she was eight, and her brother would do sexual advances towards her as well, convincing the jury that Caylee may have been a product of

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On May 25, 2010 Casey Anthony 's lawyer states to the court and jury that Caylee was unintentionally drowned in the swimming pool of their home , and that Casey and her father had cover it up. The prosecution presented that Casey Anthony did research on chloroform at her home computer but her mother Cindy Anthony 's asserted that it was her that made the searches that implicated her daughter but the records showed that Cindy Anthony was at work when these searches were done. On July 5, the jury found Casey not guilty of first degree murder but she was found guilty on four misdemeanors because she provided false material to a law enforcement officers.

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Due to the massive publicity and media attention surrounding this case, the trial was known worldwide and created such controversy that an unbiased eye was difficulty to be found. Due to immediate deception, Caylee’s mother, Casey Anthony, went on trial on May 22, 2011 (Gunderman 2017) for her child’s murder. Though despite all of the powerful evidence presented against Casey Anthony in this case with “over 400 pieces of evidence, 33 days of testimony, and more

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I vividly recall my mother’s astonishment that I, as a 10 year-old, would be glued to the television set. The Casey Anthony case was aired for years, I was fascinated by how the law worked and the new facts that were discovered that threw the case to one side or another; I felt connected to this case because it was in my home state. My mom never grows tired of telling this story, and with every year passing I know she becomes more and more proud of the little girl who admired the men in blue suits on the screen and decided then she wanted to be a lawyer. I remember watching my mom gaze at me with an amazed look in her eye that I have now grown so fond of.

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