Many companies prefer to team up their brands with the movies. The one of examples, McDonalds cooperated with Spider-Man 2, which were promoting the movie of their Happy Meal boxes and offering small toys. However, this is not the only movie McDonalds was cooperating with. Another successful movie McDonalds was promoting Shrek the Third and The Lego Movie. Kellogg is successfully promoting Star Wars movies for more than a decade already, coming up with short advertisements on television and targeting audience globally. The movie has had a huge success within children all over the world; however, this type of promotion was necessary to create interest and attract many consumers. Heineken was having an agreement with Skyfall movie to promote their brand both ways – via movie and via their own advertisement. The same has happen to Omega watches they were promoting.
However, these are not the only successful stories with promoting brands. In the old
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Potential consumers of placed product are easily connecting movie with product due to placed advertisement and expenses of this placement shows the importance of the product to the company (...). As a result, tie-in advertising in the movie may guide potential consumers’ consideration to the specific product and increase the junction of association of movie and product together (…). Consumers awareness and satisfaction are directly connected to the conceived worth of the product placement in the movie. This is so-called consumers` connection with brand from the movie which they saw and in the future they will build a special association with chosen brand and movie, which may lead to become a loyal consumer of this brand, as well as create ongoing consumption tendency for the future. The Transformers movie was covering youngsters by promoting General Motors (GM) cars and Vehicles Company in