Looking at languages that the media uses, Amazon.com presents the messages in the sense of conformity and positive languages. For example, the advertising shows that their product is a highest purchasing comparing with other brands in the same category. Thus, when I perceive, I think that there are many people choose this product, so I should use it too. Moreover, the messages that they use are positive. For instance, they present about ears technology protector, premium sound quality with modern style. The words make me feel I am the one who get a best headphone. Not only the words, but they also present some symbols on ad to pay attention such as a clear product picture, a luxury color combination, many symbol of an ear health, and a smiling