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Comparing Two Ads

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The two pictures are advertisements cars for two companies. The first picture is an advertisement for “Aston Martin”. The second picture is an advertisement for “Toyota”. I will refer for the first advertisement as ad “A”, and the second advertisement as ad “B”. Aston Martin is a British manufacturer of luxury sports car and grand tourers cars headquarters in Warwickshire city in England. Toyota is a Japanese automotive manufacturer headquartered in Toyota city in Japan. The two advertisements are from its website on the internet. The thesis of two ads is to sell car for people. The purpose of two advertisements is two convince people to buy these new cars. The demographic of ad “A” is for the whole people especially the affluence men and women …show more content…

The designer of ad “A” uses the skyfall blue color for the car. He uses this color because the color is mix between two things. The first thing is the meaning of the color connects with the fall weather. The fall weather is cold and sometimes it has rain, snow, and thunderstorm. The second thing is the color meaning itself; the blue color refers to trust, peace, and loyalty. The designer tries to connect the color pallet with the scare background that he uses in order to show the people that this new car will be safe their life. In contrary, the ad “B” designer uses the silver color for the car and uses the red color for the “Toyota” logo. He uses the silver color for the car because silver color has different meanings. Also, he uses a different color for the “Toyota” logo that is different from the oldest color logos, which is white color. Silver color means fluid, emotional, and mysterious. Red color means desire, hot, love, and many other meanings. He tries to connect between the colors he uses and the mystery background to encourage people to try buying this new car. Also, he uses the red color for the loge to show the people that this car is very desirable, lovable, and different from other cars. They will love it. However the two designer uses the color pallet, the audience show that the ad “A” is more successful than ad “B’ because it is easily connect with the background and they notice

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