ipl-logo

Comparing Two Advertisements Of Fight Club And The Man Manual

518 Words3 Pages

I was shocked when I watched the two advertisements for the same Dove product. The brand approach and message was changed drastically. The first advertisement “the man manual” was a very standard approach to the product and the brand. It used the instruction manual layout to target masculinity similar to how Fight Club was written. The idea that the man becomes involved with the ‘manual” and should take an active role and be a producer, rather than a passive individual. The manual immediately selects a male target audience and is followed by simple diagrams and steps on how to use the body wash. This advertisement was not emotional or very relatable as the main character was a drawing of a man. I felt there was no connection between the man …show more content…

The ad slogan is “care makes a man stronger” and throughout the advertisement it shows the many different relationships that children have with their father. This advertisement plays on the idea that we read in fight club and Iron John, that is your father is your figure of god. Dove is not focusing on selling the product rather the lifestyle and importance of a dad. In this advertisement Dove uses real people and this creates a real connection to the characters. The only narrative in the advertisement is the depiction of the word dad. This targets anyone who is a father but also makes the audience watching think of their father or male authority figure. The commercial is very emotionally intriguing as it shows big moments in their child’s life such as the first dance at their daughters wedding, learning to swim, sending their son to formal and first breakup. In all of these situations the dad is there to support and care for their child. This ad is especially different to the “man manual” as this ad does not mention or show the product until the very end. This puts more meaning into the message of the ad over the product and makes it more

Show More
Related
712 Words | 3 Pages

Finally, the biggest rhetorical appeal used would be pathos. There is lots of emotion in this advertisement. Not sad or pitiful, but determined and understanding. There are lots of clips and statements throughout this advertisement made in hopes that they will gain the audience's attention and make them feel trustworthy and want to be a part of the brand.

Read More
464 Words | 2 Pages

From emotional examples to aesthetically pleasing characters, this commercial really grabs the audience’s attention with babies. The commercial has a great visual of how anybody can be whatever they want to be in this world. The commercial states, “You’re the meaning of life, you are inspiration.” Once people see those babies dressed up as older people it makes people very happy and it doesn’t bore anybody like other commercials. The babies also have very good facial expressions mimicking the super bowl

Read More
1054 Words | 5 Pages

This commercial start with a sperm entering an egg and then from there the man grows up and goes through man life events and at the very end it says, "You can take on anything of course you can, because you are a man". This all ended with the commercial saying that he made it through all of these events because the man is comfortable with who he is that it is time for comfortable skin and that they should use Dove Men's body wash. The life events that it depicts are marriage, having a kid, changing a tire in the rain, lifting weights, knowing how to fight, not showing your sensitive side, checking out noises at night without being scared, rack the leaves/ mow the yard… manly things? I think it related to Health and Illness because it not only showed the man aging but it

Read More
888 Words | 4 Pages

Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good. Pathos is a Rhetorical Appeal that the commercial does portray in many forms.

Read More
861 Words | 4 Pages

For the majority of the advertisement, the audience is with the child’s eye level. The perspective of the child creates a relatable mood and lets the viewers step into the child’s shoes. If smokers step into their child’s shoes and see the pain, then they will want to stop smoking to end the child’s suffering. In the beginning, the advertisement illustrates a mother and a young boy around the age of five, and once the mother leaves him he begins to cry. The audience becomes sorrowful for the innocent young child; associating that child with their own.

Read More
778 Words | 4 Pages

The advertisement shows all the things dads have to do. Dads tell great jokes, get their hands dirty, do homework and work, are role models, and enforce when rules are broken. These are just a few examples that add showcase dad's responsibilities around the family. Cheerios showcase dads because there is so much that relies upon the dad to do the things in life that we don't want but dads are there and would do anything for you. That is something that people take for granted because they could have grown up with a less feeling of

Read More
964 Words | 4 Pages

This paints a picture for society of how women are expected to be and portrays a sexist ideal of how women should act in a society that enforces the idea that women only exist for the convenience of others in a heavily male dominated society. The commercial enforces the idea that the man is always right based off of the wife’s interactions with her husband and Papa Eddie. The women in this commercial is clearly the victim in the situation and does not deserve to be treated this way, but society has conditioned women to believe that she is not the victim and that the unhappiness of her husband is all her fault which

Read More
1872 Words | 8 Pages

Influential Advertising: Dove and Its Use of Rhetorical Elements in Commercials and Social Media" by Paulina Alvarez gives a deep dive into Dove’s “Campaign for Real Beauty” advertisement success and how it was accomplished using rhetorical elements. Women’s beauty is subjective and always has been. But society has been known to put what norms should be for women's beauty. Dove knew this a put a campaign out called “Campaign for Real Beauty” in 2003 which was highly acclaimed and taken as one of the most influential advertisements of this century. The purpose of that campaign was to put a question on women’s beauty showing a picture of a women with “non-ideal” beauty standards and having the customer pick wheatear the person was “fat or

Read More
1155 Words | 5 Pages

It shows the truth behind being a mother, the long hours and countless hardships that show what a mother is truly like, and this is something mothers can appreciate. This approach by P&G is an example of what Woolfolk describes as “Plain Folk Appeal”, the ads glorify the acts of a mother raising a child in order to appeal to their main consumers, moms. Why watch an ad telling you what’s best for your family when you can see the truth with no sugar coating of what life truly is. This different approach touches mothers differently and gets consumers to think that P&G products are different then the others and are meant for the true hard-working mother. This is a sort of propaganda that Woolfolk talks about in her article, “Propaganda: How Not to Be Bamboozled”, this sort of propaganda is described as a “Faulty Cause and Effect”.

Read More
975 Words | 4 Pages

This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.

Read More
917 Words | 4 Pages

This appeals to a bigger demographic than just religious people. Despite the fact there are these deep religious undertones, it still can appeal to those who are non-religious. The family unit being of utmost importance is a fairly universal idea so by including it in his ad, he is able to easily expand on who will hold interest in his

Read More
780 Words | 4 Pages

No one would think to do a rhetorical analysis on such a humorous popular super bowl commercial. I discussed the author by giving a breakdown on the company and providing statements of how long they've been around and how they have continuously been one of the most popular laundry detergent brands. When talking about the audience I provided some insight in who the primary audience is and how tide switched up from making generally feminine aimed ads. Finally within the text I broke down the main components of Ethos and Pathos in the paper and how it strengthened the ad. At first it took me awhile to understand what to write the paper on, but while watching the Super Bowl I had the idea to select an advertisement from there.

Read More
760 Words | 4 Pages

In the background of the advertisement music was playing. The song that was playing was, “Cats in the Cradle.” The song is about a busy father. This song brings the theme of the advertisement even more. In the end the son ends up having enough time for the father.

Read More
503 Words | 3 Pages

With the idea of using the word “your” as an emotional or questioning tactic to get the viewer 's attention still in mind, the idea of pathos now comes into play. This ad uses pathos, the tactic of using emotions to catch the viewer 's attention in order to get their product across. The main feeling that this ad attacks is the memories of the viewer, trying to get them to remember the idea of their mother or female guardian doing their laundry. In many cases, pathos is one of the most effective ways of getting a viewer to buy or get the product being viewed. The way this ad uses pathos is pathetic, due to the fact that they’re using it in such a

Read More
1045 Words | 5 Pages

The fact that he would make every sacrifice for his child's future makes him appeal to the logical person because it's something we can relate to and would do if put in his position. The father is a hardworking, respectable man trying to obtain a job and provide his daughter with the best life can offer. While the primary purpose of the advertisement is to promotes life insurance, subtly, the commercial is selling worry. MetLife, the sponsor of the commercials’, slogan is “Benefits for the if in Life,” and that is exactly what it leaves you asking at the end. The moment the logo appears on the screen, you are left asking “What if?”

Read More

More about Comparing Two Advertisements Of Fight Club And The Man Manual

Open Document