The first reason why viewers and consumers should consider that these two ads are equally affective in reaching their audience is because both ads used appropriate colors for the product being advertised. For example, in the Head and Shoulders ad various blues are used for the color of the background and the large text that is centered towards the bottom of the ad, which in all takes up the majority of the ad. The comparable ad, Pantene Pro-V shampoo, has a background color of white, while black and gold are used for the text along with other features of the ad. In both the Head & Shoulders ad and Pantene Pro-V ad, the background colors take up a majority of the ads. The color use of blue for the background of the Head & Shoulders ad is effective …show more content…
Color emotions as described in this article can evoke emotions, which could certainly be useful to know when constructing an ad. Agreeing with the article “Color Research & Application” is an article titled “Blue,” published by Color Matters which focuses on only the color emotions of blue. This article states “Most blues convey a sense of trust, loyalty, cleanliness, and understanding (“Blue”). Since the background of the Head & Shoulders ad is blue, which is the majority of the ad, understanding the emotional response of blue is important as it can be used to convey trust, cleanliness and understanding, and cleanliness especially should be considered a highly recommended color recommendation when advertising shampoo. The color white used in a majority of the Pantene Pro-V ad is also beneficial to incorporate into a shampoo ad because white gives the viewer a sense of perfection or purity. Backing up this claim is an article titled “The Color White,” published by empower-yourself-with-color-psychology.com. This article states “White is color at its most complete and pure, the color of