Unlike Lowes’ marketing strategy for site location, Home Depot tend to place its brick and mortar stores on second tier lots within a market area, while Lowes build its retail stores on major arteries or locations. When appraising these two big box retail stores, one must take into consideration these locational differences and how each organization’s marketing strategies impact its market values. Additionally, these site location differences have impact on sales due to egress and ingress onto each company’s parking lot; some consumers are unwilling to face the enormous amount of traffic on a major artery. Nevertheless, Home Depot’s marketing strategy is to provide consumers with the option of do-it-yourself home improvement opportunities