Conformity And Social Influence

139 Words1 Pages
Social influence means the interaction of others cause the changes on an individual’s thoughts, feelings, attitudes, or behaviours (Rashotte, 2007). Social influence can be different from conformity, power and authority. Conformity occurs when a particular individual's opinion being accepted by all the people in the moment. Power means controlling the outcomes by using coercive way. Authority is giving the power as legitimate to someone particular person. Social influence can affect the attitudes and the intention of legal or illegal behaviour (Eining & Christensen, 1991). The interactions between the people can influence the opinions and attitudes of others people towards a certain behaviour (Phau & Teah, 2009). If a school community were