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Social Influence Theory: Conformity, Compliance And Obedience

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Social influence theory refers to the change in behavior caused due the influence from one person to another. This change may happen intentionally or unintentionally depending on the relationship of the person with his surrounding people and the society as a whole.
Social influence has three areas which are conformity, compliance and obedience. Conformity is where the change of behavior, values, and beliefs happens to fulfill the belonging and esteem needs and the approval of certain groups. On the other hand, Compliance is where the change in behavior happen due to being asked to do something by another person and in this case you may choose to comply or not to comply but after reconsidering the social rewards and punishments the end result will mostly lead to compliance even if the person doesn’t want to. Lastly, we have obedience in which the person have to obey the order and do it as it comes from an authority figure. In this case there is no freedom of choice in the changing behavior, for example, military officers have to obey all the orders (Changingminds.org, 2017).
In reference to our first social influence article which we have used, “Factors affecting the intention to use a web-based …show more content…

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