How did Orlando 's mock psychiatric study support Zimbardos findings. Conformity: Yielding to group pressure The influence a group has over an individual Reffered to a majority influence Compliance is a form of social influence Following the majority even if views arnt shared to fit in Conformity is a unambiguous task Informational social influence Identification in conformity Comformity to assigned roles Individuals alternate their general behaviour and opinions both privately and publicly. Being a member of a group is highly desirable. When group is left opinions and behaviour change back to normal Point one – Prisoners were treated like such and publicly embrassed in front of family and neighbours. This was to dehumanized them.