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Zimbardo's Social Influence

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In Zimbardo's project the social psychology present is social influence. Social influence is a collective of how general contact in society affects behavior, with conformity due to peer pressure directly correlating (Braun 2017). Contact in society in the case of the prison experiment was stripped except for the visiting day, which was eventually stripped as a privilege. Conformity happened in the collective group after the main leader felt hopeless to escape the prison experiment and fell into the social role of prisoner. Peer pressure to behave was shown when the prisoner got yelled at by the whole group for being bad, this behavior from the others made the prisoner want to go back into the experiment so that he could make up to his jail
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