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Consumerism In The 1920s

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New Consumer Lifestyle

The rise of the economy America in the 1920s resulted to American Consumerism. This is because it was in era that a lot of discoveries are found and inventions are made which led to the thriving businesses in the United States (Business and Economy, 2012). This period is also known as the Roaring Twenties. Because of the many discoveries and inventions, there has been a massive use of automobiles, telephones, motion pictures and electricity which contributed to the increased demand of the consumer. This later on resulted to deliberate changes in lifestyle and culture in the U.S. The popular culture in the 1920s was characterized by various factors. With the growth of Hollywood, the movie industry advanced and many movies …show more content…

Because of the rising demands from the consumer, there has been a need to expand the markets for consumption in order to increase production. Ironically, this led to squandering, self-indulgence which is contrary to the values of being able to maintain an orderly and regulated work. On the other hand, advertising the motion pictures contribute to consumer culture because it is through this market communication that producers endorse their products. It was the very aim of the advertisers to redefine the needs of the people and they even encouraged them they can offer them solutions of their wants instead of the people identifying and solving their own problems. It cannot be denied that advertising does not only sure the employees and stakeholders that the company is performing well. Advertising is also important to the consumers because people when they buy, weigh the cost and benefit of the product they are about to use. Furthermore, it increases the consumers’ awareness whether the product is available in the market or not. It is already expected that if a product is not advertised, it will not become popular to the consumers, and consumers will not buy a product if they have not heard not tiny information about it. It is through advertising that consumers are able to choose the product for them and their …show more content…

As a matter of fact, the Western culture has influenced other cultures. Because of the advancement of technology, it is now easier to pass information from one country to another. Whatever genre of music it may be, or the literatures written by renowned writers, the fashion of different designers, the advancement of movies brought about by technology—all of these become accessible because of the internet. The significant change brought about by the Roaring Twenties made a great impact in the 21st century. Whether it is of the products that are advertised, the movies that are produced, or the music and songs are composed, the new consumer lifestyle has changed traditional values and it resulted to more leisure time of those who specially ask for

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Den Fernandez Consumer Culture in the 1920s As the world moved into the Roaring 20s it attempted to leave behind the destruction left in the wake of World War 1. In that transition back into a semi-normal society, a new fascination emerged from the United States' economic prosperity and consumerism. While the end of World War 1 brought American soldiers back home from the front lines, it also brought back huge economic gains with America’s numerous loans to other countries with the Dawes Plan instated by President Calvin Coolidge.

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During the 1920s Americans were questioning whether to stick with the traditional views on life or go with the new modern views. The 1920s or the Roaring Twenties was a period in American history in which the economy grew massively, new inventions and ideas came about, and values were changing. Americans in the 1920s were divided by two very different viewpoints, traditional views like prohibiting alcoholic beverages in the United States and the belief in fundamentalism, however, the modern views of the new flapper and the theory of evolution were more appealing to Americans and would eventually transform American values because the ideas were new and it was an act of rebellion against their parents. Traditional Americans believed that

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1 - Consumerism developed in America during the early twentieth century in large part due to the boom in industry created by Europe 's inability to create goods after World War I. Combined this with American inventions such as Henry Ford’s assembly line and Americans had money to spend (Schultz, 2013). With the advent of an electrical distribution system, Americans had electricity in their homes for the first time, which led to the desire for all types of electrical appliances to make life easier. All these new products meant that companies had to get the word out about their products which ignited the advertising industry, which led to even more consumerism. Mix into this recipe, the growing credit industry, and you had consumerism like

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Introduction The Declaration of Independence of 1776 asserted that all men are created equal and are endowed with certain unalienable rights among which are life, liberty, and the pursuit of happiness. However, the exhaustion of farm land by poor agricultural planning and the introduction of the assembly line reversed the flow in the 1920s. They helped to turn the migration of the people back to the city. Many farmers returned to the cities to work for such leaders of industry as Ford and Rockefeller. The American Dream indicated not about a better life but about wealth.

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During the Roaring Twenties, consumerism began to rise as people became more comfortable with spending and buying what they wanted, even if they didn’t need it. According to U.S. History, “New products made household chores easier and led to more leisure time. Products previously too expensive became affordable. New forms of financing allowed every family to spend beyond their current means” (U.S. History). Many middle class families were taking advantage of this and “replicating” first class lifestyles.

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The 1920s were the first years of the new, modern America, with a growing consumer society and new ideas and rules. America saw many changes throughout this decade, including but not limited to social, economic and political changes. Throughout this time, new values were made with the growth of new forms of entertainment and education. After the Progressive Era, the ideas of political figures changed with a new focus on conservative politics and less labor issues. With the new ability for people to buy other products than basic needs, their money went to new inventions, causing new industries to grow.

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After World War I, people in the 1920s had money to spend, which helped the entertainment industry to rise. Radio introduced music to society as well as the famous singers became easily known with it. Plays and movies also became popular. Movies had no sound at first, until 1927 when the first film with sound came out. Newspapers mainly informed about celebrities and their works.

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Through the 1920s, America really started blooming as an economic powerhouse and started new cultural norms as known the famous phrase: “the roaring 20s”. The move from traditional to modern which was supported by consumerism, technology, and culture caused a mass society. Mass society was a brand-new idea in the 20s and cause wrestling about modernity because no one knew if it would work because society was already used to having separate classes for many many years before. The newly developed idea of consumerism allowed for the lower classes to hide their economic status much easier than before. The new advances in technology sets the same standards for everyone in society to reach so they all look alike.

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The economy was a category that experienced a significant growth in the 50’s. Consumerism increased after World War II, when the nation stopped prioritizing the military needs, consumer goods became popular as Americans established lives. Consumers and the economy immediately saw an upsurge in new consumer products. These products included washing machines, dishwashers, frozen foods, television, microwave ovens, lawn mowers and automobiles. Overall, products such as the washing machine and dishwashers made life easier and more efficient for families at home.

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The 1920s carried much change in society. Some of these changes were more rights for women, jazz music, and prohibition. The people of the 1920s were disillusioned by society lacking in idealism and vision, sense of personal alienation, and Americans were obsessed with materialism and outmoded moral values (The Roaring Twenties).Cultural changes were strongly influenced by the destruction of World War I ending 1918. America needed to recover and with it youth rebelled against the norms of the older generations.

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1920s Advertising During the 1920s, advertisement started to increase and expand. Many ideas and tactics were used to lure the attention of the consumers. After World War I, America started to grow with a stable and growing economy. This flourishment made many American's live out the 1920s in prosperity.

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There was advancement in household items and more products started to receive more recognition by advertisement. Moreover, there were many social developments during the 1920s of America. After the war, men and women wanted to establish new ways of life. They left old traditions from past generations behind and questioned the customs of their parents and grandparents. For women, a change in clothing

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The birth of American mass culture had a large effect on society in the 1920s. The first radio station was created in 1920, three years later there were more than 500 stations functioning in the nation. By the end of the 1920s more than 12 million households had radios which created an amazing cultural phenomenon. Movie theaters and the mass production and consumption of movies also had a major impact of the birth of the American mass culture in the 1920s as well. It was estimated that over two thirds of the American population went to see a movie in the theatre every week.

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The Roaring Twenties was recognized as a Golden Age for its’ mass culture that shaped the new beliefs of those across the United States during the 1920s. This period was known for its’ thriving economy and political changes. New forms of leisure appeared because everyone had a fair amount of spare cash caused by the consumer society developing. Radios were bought, cinemas were opened, newspapers and magazines were sold; all sorts of mass media were methods of communication that emerged during this glorious era. They were not only tools of amusement, but also had the effect of spreading popular culture.

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Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.

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