Consumerism In The Roaring Twenties
While reading this, I was surprised to learn that during the Roaring Twenties, baseball became a popular sport. At the end of WWI, there was a new lifestyle for Americans. They began to enjoy themselves and we saw many social, political, and economic changes. Also during this time alcohol became really popular. Efforts to stop alcohol consumption were attempted.
The Roaring 20s brought a lot of daily excitement and change as United States saw new developments in industry. The stock market was high and all seemed well. America was changing drastically in a good way but little did they know one event would change millions of lives for the worse. While everything seemed amazing to the unknowing eye, the change in economy, government, and social life had a lot of bad moments.
The first half of the 1900s was a rollercoaster to say the least. Prior to and during the 20th century, an enormous growth in industry occurred, with huge companies working to mass produce an ever-increasing amount of goods on a previously unimaginable scale. This time of growth and prosperity, at least for some people, lead to what is now known as the roaring 20s. The twenties are embodied by the pop culture of the time, with swingers (that eras version of clubbers) going to recreational events in automobiles in the latest fashion. Technological and cultural advances were quickly transforming the United States from a collection of somewhat disconnected regions, to a highly interconnected modern nation.
The 1920’s in America is often considered as “The Roaring Twenties. World War I was over, women got suffrage, fashion changed immensely, prohibition was put into place, and jazz filled the air. The Roaring ‘20s was a decade of play and prosperity. Unemployment was low and Americans were better off financially. After World War I, America wanted to return to normal.
1 - Consumerism developed in America during the early twentieth century in large part due to the boom in industry created by Europe 's inability to create goods after World War I. Combined this with American inventions such as Henry Ford’s assembly line and Americans had money to spend (Schultz, 2013). With the advent of an electrical distribution system, Americans had electricity in their homes for the first time, which led to the desire for all types of electrical appliances to make life easier. All these new products meant that companies had to get the word out about their products which ignited the advertising industry, which led to even more consumerism. Mix into this recipe, the growing credit industry, and you had consumerism like
This paper is mainly about the consumption behavior of America’s majority population during the 1920s, namely its white majority citizens of European ancestry. Of course, it’s necessary to acknowledge that the country’s minority African-Americans, Latinos, Asians and people of various other backgrounds developed their own versions of consumerism during the 1920s as well. As for the European-Americans, they were targeted as consumers by producers of consumer goods. Women were targeted mainly by companies that made cosmetics, beauty, and personal hygiene items (many in number); clothes; kitchen appliances (a huge category of items, most of them being electrical); furniture; electric vacuum cleaners, home cleaning materials (also large in number),
The 1920s were marked by an increase in consumerism due to a booming economy post-World War I (CrashCourse, 2013), the increasing popularity of consumer debt (CrashCourse, 2013) and an increase in the mass production of consumer goods (Osburn, n.d.). Coupled with technological advances, families now had access to mass media (in the form of the radio and television) and modern conveniences, such as household appliances and automobiles. Radio and television broadcasts helped to build a mass culture, where consumers were watching, listening, purchasing and emulating the same things across the nation (Osburn, n.d.). Women’s suffrage granted women the right to vote; some women took this new found voting freedom as license to break from traditional female roles in other areas and began dressing and
The Roaring Twenties was also the decade of jazz music. Jazz music originated in New Orleans during the early 1900’s. In the 1920’s, jazz spread from America to Canada, being played in speakeasies (1920s Music). This was an exciting time for Canadians because jazz music had a soothing tone, which helped Canadians forget about the war, and many people danced the Charleston to it. In other words, the entertainments of the decade made the life of a Canadian
For the first time, more people lived in cities than on farms, yet by far, entertainment was the top concern for most young Americans. New media gave rise to entirely new genres of entertainment in the 1920s. Increasing numbers of Americans were able to access these technologies. People were increasingly exchanging the same information and engaging in the same activity across the nation. The Roaring 20s, or "Entertainment in the Roaring 20s," saw the emergence of a new popular culture in
Elijah TuckerThe Roaring 20s: A Time of Discovery and TurmoilAmerican history is something us as American citizens should take an initiative to learn about since it is what has brought us to this very point. The 1920s have always been a part of history that has always intrigued me and drawn me into making me want to learn more. This time period in our history was a time of discovery of one's self and of the things unknown. It was also a time of civil unrest and turmoil in our country.
New inventions, women’s suffrage, flapper girls, prohibition, jazz music, and sports. These were all crucial parts of the 1920’s, or the “Roaring Twenties” as it is more commonly known. After World War I was over, the economy was booming and it was time for celebration. Society changed drastically during the twenties, weather people believed it was for the better or not. Money was being spent on new, popular goods.
In the 1920s, new forms of entertainment allowed people to come together as friends, family and community. The widespread availability of radio in the 1920s provided a platform for people to gather
The roaring twenties are exactly as they sound. Many things happened in the 1920 's we made some accomplishments that the U.S. is proud of but with those good times comes hard taking two steps forwards and one step back. The silent generation as one would call it ( people born in the mid 1920 to early 1940) was the generation that started it off for everyone today. With political & social tension, technology, early civil rights movement, popular culture, entertainment and media, and societal. Many of the influential parts of the 1920 's are still used
The Roaring Twenties was the beginning of modern America. From social to political change, America was becoming the modern country it is today. One example of change was the role and status of youth. Overall, the youth in the 1920’s became more independent, and moved further away from their way of life before the 1920’s; as the 1930’s rolled in, some had to return to work and old habits. During the Roaring Twenties, the youth, especially young adults, became more independent, and moved further away from their previous social norms and expectations.
The Roaring Twenties was recognized as a Golden Age for its’ mass culture that shaped the new beliefs of those across the United States during the 1920s. This period was known for its’ thriving economy and political changes. New forms of leisure appeared because everyone had a fair amount of spare cash caused by the consumer society developing. Radios were bought, cinemas were opened, newspapers and magazines were sold; all sorts of mass media were methods of communication that emerged during this glorious era. They were not only tools of amusement, but also had the effect of spreading popular culture.
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