Controversy about fashion models and their body shape has been raging for over a century, “and the argument about how it affects body image and self esteem is just as old” says a professor of fashion history . From the twentieth century, professional fashion models were called “living mannequins” , which suggested that they were no more than animated dolls. However, at that time, the media and advertising was not as advanced as it is now which is why the ideology of having the perfect body would not have affected most of the audience of their time. Whereas, the employment of thin models in advertising today has escalated to affect most of the population, particularly the youth as they are more vulnerable and interactive with new technology.