ipl-logo

The Use Of Propaganda In Covergirl Advertising

344 Words2 Pages
There are many techniques people use to sell their products. Since there are tons of makeup brands the makeup industry is very competitive. Covergirl advertisements use variety of propaganda techniques such as testimonial, name-calling, and card stacking. Testimonial is a very popular technique used in order to sell their products. Covergirl use one well-known celebrity in their commercial, Ellen DeGeneres. This would make Ellen 's fans want to buy the product. The reason why Covergirl used this type of propaganda is to make women think if Ellen uses the product the product should really work. And in most cases the celebrity does not even use the type of makeup. Ellen DeGeneres is a famous and well-known person Covergirl pays
Show More
Related
534 Words | 3 Pages

This Covergirl ad uses ethos, pathos, and logos to address women between the ages of 18-45 to use Lashblast mascara if they want to look like famous celebrity’s. Covergirl’s ad interprets ethos to gain trust from the audience. This Covergirl ad is gaining creditability by empowering a very successful actress and model to be on the cover of one of their items. Covergirl is well known drug store makeup brand.

Read More
1229 Words | 5 Pages

Women are made to look sexual for anything they are selling, even if the product they are selling has nothing to do with anything sexual. Sex is appealing to most people. Companies use that to their advantage by putting some form of sex on a page to grab the audience's attention, which makes them stop and want to product they are selling. Kilbourne shows images of ads where women are being controlled, punished by the man. Advertisements like these are examples of taking something horrible in the world and glorifying it to the benefit of having a decent advertisement.

Read More
534 Words | 3 Pages

wless on the red carpet. This establishes credibility with women. Ethos is not the only rhetoric strategy used by CoverGirl. Another rhetorical strategy used by CoverGirl in their ad campaign is logos.

Read More
670 Words | 3 Pages

Figure 2 is an image put out by the worldwide makeup brand Covergirl. The ad uses Taylor Swift, a beautiful celebrity to endorse their product. By using a beautiful celebrity, Covergirl is trying to engage with the audience and appeal to their interests. Swift’s flawless skin targets the average woman’s emotions, evoking the need for flawless skin. Now this average woman is thinking that if a big name celebrity uses Covergirl brand to achieve beauty, then she should go out and purchase it for herself as well.

Read More
984 Words | 4 Pages

The article, “Why we undervalue a liberal arts education” By Adam Chapnick written on March 6, 2013 is informative and insightful because the author talks about the importance of not undervaluing liberal arts. Chapnick tells you that at the end of the day science, technology, engineering and mathematics is what is really important. One of Adam Chapnick main idea is that the large public does not get the value of liberal arts. That it has no money value, it is just important.

Read More
407 Words | 2 Pages

During the 21st century, advertisements use many methods to attract the audience. Companies, especially cosmetic companies, use their advertisements to manipulate their viewers to make them think that they need their beauty products. Revlon is a perfect example of these cosmetic companies that play with your mind. Revlon’s mascara commercial campaign utilizes ethos, pathos, and logos. Ethos is shown in many advertisements of Revlon’s mascara campaign.

Read More
810 Words | 4 Pages

There are different techniques all companies use to target specific people into purchasing their products. Some of the different types are: glittering generalities, testimonial, name calling, plain folks, transfer, and card-stacking. Testimonial propaganda is when a famous and/or important figure endorses a product. This particular technique is often used by many companies to convince the many fans of the celebrity they are using to get their hands on whatever product they are advertising. This technique usually works because fans think that if their idol is using a product, they should be using it too.

Read More
277 Words | 2 Pages

Today, I saw a Covergirl advertisement while watching TV. The title on the screen said, “Covergirl.” Under the title it had a picture of famous Taylor Swift, dancing in some “light material.” Taylor Swift states, “Introducing a breath of fresh air! Flawless coverage with a light as air feels we took out a heavy synthetic and put in a light touch of cucumber and out with heaviness and up with a flawless finish even the $180 makeup cannot beat it for a lightweight feel.”

Read More
1385 Words | 6 Pages

When there are many companies out there with the same products, these companies rely on branding to get their products across (Advertising Strategies.) Cover Girl is a very popular cosmetic brand, but there are other brands just like it. What makes Cover Girl so different from its competitors are the amounts of ads it has, not just in print but also commercials, as well as the sponsorship it has. In just this issue of Seventeen Magazine there were over eight Cover Girl advertisements. Commercials for Cover Girl are seen on the daily.

Read More
967 Words | 4 Pages

For example In Old Spice’s commercial “The Man Your Man Could Smell Like” they create an image that men who use their body wash are manly, rich, and attractive, which I think most men would like to be represented as. Another example is in the Lux body wash commercial they create an image making it seem like every women using their body wash are happy, sexy, and stylish. To achieve these thoughts created by the audience advertisers use many different techniques

Read More
747 Words | 3 Pages

The answer is that first, sexual advertisement can adequately draw people’s attention even though those sexual images have little importance to their products. Advertisements are the means of popularizing the products, to promote the products advertisements have to persuade the consumer to buy the goods, sexual objectification occurs when ads use women as decorative or attention getting objects with little or no relevance to the product category . Advertisement plays upon emotions, creating a scenario that heightens the consumer’s emotional state. They build a fantasy in which the consumer’s life is better because of the product.

Read More
753 Words | 4 Pages

The covergirl advertisement uses ethos and pathos to persuade consumers. Covergirl is a credible makeup brand that was founded in 1958 by the Noxzema Chemical Company. Covergirl’s advertisement features fun colors in order to catch peoples’ eyes. The colors used are meant to spark emotion in consumers. The color orange is used to make the consumer excited about the new product.

Read More
1065 Words | 5 Pages

GENDER & ITS ROLE IN ADVERTISING Nowadays, in society, the role of male and female have changed dramatically, as opposed to the prominent roles in history. Today women are changing to break out of the mold that which our society has placed her in. This is cannot be when it comes to role representation in the different advertisements. Nowadays different organization from medium to large are spending millions of dollars on developing their marketing strategies. They spent countless hours to study their target audience to study them so that they can attract them a better way to their competitors.

Read More
2200 Words | 9 Pages

1 Introduction Advertisements have a great impact on people but they are not representing reality. Companies try to promote their product the best they can in order to increase revenue. To do so, they and appeal to and satisfy the needs and longings of potential customers. Dove® , being a Unilever brand, tried a considerably different approach to draw attention to itself.

Read More
1139 Words | 5 Pages

According to Buegeler (2015), as a matter of fact, makeup can fool a woman because of its bright and attractive colors at the same time every cosmetic’s name like Daydream, Maraschino, and Plum Fairy. The makeup itself can do sales talk because of its appearance while it’s in the store. Women will be conscious about their face and will buy such cosmetics because they think that if they will put makeup on their face they will get more beautiful than the usual and it will boost their self-esteem. It will be easier to for them to express their selves

Read More

More about The Use Of Propaganda In Covergirl Advertising

Related Topics

Open Document