Essay On Corporate Apologia

Table of content

Introduction 2

Corporate apologia 3

Image restoration 4

Impression management 5-6

Reference 7

Introduction

According to (Kelley, H.H. 1980) "A number of articles have been written about crisis management issues by researches and practitioners in diverse type of developments and environments which make it difficult to understand and becomes an objective to the public". Crisis management tends to be a very vital and a demanding function of the organization. Deficiency might have a crucial harmful outcome to the businesses, it 's misadventures as well as the associates, and this might even end lifespan of the business. Public relations practitioners are known to be a very

2011) “The corporate apologia is just such an explanation; it is not an apology (although it may contain one), it is speaking in one’s own defence”. If stakeholders of the organisation can be made to frame the event in a suitable way, example, to see the event through the company’s eyes, they can actually be built to understand and forgive all that has happened in the organisation or business. The literature in this subsection of crisis management is growing (Kelley, H.H. 2001) mention that “Evidently the rhetorical angle attracts more interest than it used to”. The question is how it works in practice. It sets out to illustrate some of the formation ways of excusing and justifying unethical behaviour that is used in crisis management.

When a franchise finds itself at rock bottom experiencing unfavourable situations it expected that it will suffer the outcomes which may lead to its corporate identity being tarnished, the franchise may be not the same again because of the

For many stakeholders, the franchise was going to succeed in transferring its version of events, and in moving the focus from the past to the present and future, so that its own framing became the shared version. By doing so, the franchise was going to come out of the crisis with a persona with a much higher end status. It is always important for the franchise to prove that they could produce expert knowledge about any consumer concern related to their products, and their good will be documented in the very open forum, where even the harshest criticism will be published and