Brewers and foodies continue to flourish at a time when the environmental movement is reeling from an administration determined to unravel decades of regulation meant to protect river systems from sewage and the people that live next to them from harm.
In response, a large segment of the US population has opted to vote with their dollars by subscribing to food co-ops and supporting enterprises that embrace agricultural practices that mark a shift away from industrial farming toward small-scale production methods.
So it should come as no surprise that craft brewers would find common cause with members of the good food movement. After all, brewers build businesses based on taste and on their ability to acquire crops from farmers specializing
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The goal of these brewing companies is to turn a profit, matched by a commitment to philanthropy and environmental stewardship. In short, they hope to do well by doing good.
Much the way green buildings are certified by the US Green Building Council, B Corps have benchmarks to meet, based on criteria established the nonprofit organization B Lab. There are now 2,457 certified B Corps worldwide. In the United States the companies range from household names like Warby Parker, Patagonia and New Belgium Brewers down to mom-and-pop businesses with a handful of employees.
It may seem counterintuitive to spend money on doing good deeds or nebulous concepts such as, community building. But pursuing these values can improve the triple bottom line for companies bent on attracting employees energized by a sense of mission, while creating products people use and enjoy. Virtue can be a selling point, as the purveyors of organic food can attest.
B Corps are active in 130 industries, which sell a range of products and services to businesses and consumers in 41 countries around the world, ten of them are breweries based in the United States and