Crisis Management Plan Paper

Crisis Management Plan

Confidential: For Apple, Inc. Employees Only

Created July 18, 2016 As employees of Apple Inc., it is important to know and understand the procedures in place to handle a crisis. A crisis can be any event, whether internal or external, that affects the safety, reputation, or integrity of this company. A crisis can either be contained and effectively managed, or spun out of control into an even more detrimental situation. Having a Crisis Management Plan (CMP) in place will aid in the neutralizing and management of a crisis. Included in this Crisis Management Plan are: 1. Rehearsal Dates

2. Crisis Management Team/Directory

3. Crisis Risk Assessment

4. Incident Report

5. Proprietary Information

6. CMP Strategy

Given the wide variety of crises that we may encounter at any time, it is extremely important to have a plan in place that will allow Apple Inc. to have a head start when a crisis does occur. The main goal of this Crisis Management Plan will be to neutralize and limit the negative impact a crisis may have on the company. This plan will be implemented when a crisis occurs. Sincerely, Mallorie Fagerstrom Chief Executive Officer, Apple Inc. Acknowledgements We, the members of the Crisis Management Team, who are listed below, have read the following Crisis Management Plan and fully understand its contents. All members of the CMT understand that this plan may not solve a crisis in its entirety, and that changes may need to be made to this plan. In the event of a crisis of any kind, this plan will be followed and executed while still remaining true and faithful to the core values of Apple, Inc. While following the plan created by the Crisis Management Team, we will bear in mind the needs and expectations of our shareholders, stakeholders, employees, and customers.

¬¬¬________________

Mallorie

Monday, February 1

2. Monday, May 2

3. Monday, August 1

4. Tuesday, November 1 All employees are required to attend all rehearsal dates in order to ensure proper preparedness. All Crisis Management Team members will be present to lead the rehearsal and to answer any questions, comments, or issues that may arise. Crisis Management Team

Crisis Management Team Leader: John Smith, Operational Manager

1 Infinite Loop

Cupertino, CA 95014 Ste #123

[phone] [e-mail] As the Crisis Management Team Leader, John will be in charge of setting the CMP in motion. He will gather the CMT and will set the plan in motion; ensuring each member of the team carries out his or her area of the plan. When a crisis occurs, the entire Crisis Management Team will meet in John’s office (Ste #123), which has been delegated as the Crisis Control Headquarters. Once the team has assembled, the situation will be assessed and the team will not only determine if the event is considered a crisis, but what type of crisis it