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Malaysia Airlines Flight 370 Crisis Essay

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Crisis communication is a strategic component of an organization 's overall operational response to a crisis. Effective communication is very important during the first few days that a crisis has occured. Failure to communicate effectively while managing a crisis can cause to more damage on the reputation of the organisation. On 8 Mar 2014, Malaysia Airlines Flight 370 (MH370) an international passenger flight that was scheduled to fly from Kuala Lumpur International Airport to Beijin Capital International Airport was disappeared. The aircraft, a Boeing 777-200ER, was carrying 12 Malaysian crew members and 227 passengers from 15 nations. Thus far, there has been no confirmation of any flight debris and no crash site has been found. In the case of Malaysia Airlines Flight 360, the Malaysia government has come under severe criticisms of the handling of this crisis. Although there are cristicisms on how the Malaysia Airlines handled the crisis but there are still some went well when the government handled the crisis. Below are event timeline on the Malaysia Airlines 370 crisis: 8 March 2014 - At 12.40am, MH370 departs Kuala Lumpur International Airport and remain uncontactable 50 minutes later. MH370 have missed the arrival times in Beijin and Malaysia Airlines confirms that the …show more content…

One is the commercial provider of services and the operator of flight MH370, the other is the country’s government and origin for this national carrier. One should be the foucs point for all communications and engagement with key stakeholders, the other is a stakeholder. However this lines has not been clearly define, maintained, clear or preserved throughout the crisis with each entity communicating over the top of each other or their views and comments causing issue for the other. The result is that both parties have suffered due to a lack of clear ownership of the issue and defined authority on who does what and

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