Critical Review Of Blink By Malcolm Gladwell

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As children grow up, most of them are taught not to judge a book by its cover, but in “Blink” by Malcom Gladwell, Gladwell challenges this statement with the thought that our judgments come from our unconscious that may make better judgement calls in a particular situation better than we could by consciously making the decision. Gladwell bring’s up the term thin-slicing. Thin-slicing is a term used in psychology and philosophy to describe the ability to find patterns in events based on very narrow windows of experience. He explains that our brains use thin-slicing unconsciously to “think without thinking.” Various studies that were discussed in the book-such as the fake Kouros and priming-have been shown to prove that when correctly trained,