ipl-logo

Croove Marketing Strategy

892 Words4 Pages

4.3 Promotion
4.3.1 Define target audience
The target audience will be identified based on the target customer.
4.3.2 Identify objective
According to Constantinides, E. (2006), the promotion, a factor of marketing mix, needs to be able to deliver values to customer as well as creating and maintaining positive image combined with favorable attitudes towards Croove. This shows a similarity with the main objective of this marketing plan. Customers need to be impressed by Croove’s brand and ready to immediately come up with Croove brand image whenever and wherever they hear any topic related to cars. Moreover, a successful Promotion plan also drive the customers to recommend their friends or relatives to purchase other products. Then the brand image and reputation will be shaped in customers’ mind resulting in …show more content…

Advertisements of Croove can be shown in crowded bus-stop location, underground or train station around London area. Since the targeted customers are employment who may not own any private transportation, they will pay frequent visits to these places. Daily exposure to Croove image as they are, buyers will eventually be impressed and may tend to search it on social media for further recommendation when they have demand related to the product.
Television Advertising is also one of the channels but less favorable due to its costliness. Yet Croove products are considered important to have advertisements on TV to attract more diversified types of customers regarding the fact that one of the major benefits of TV advertising is to reach a large quantity of audience. What is more, TV advertising can attract attentions of the customers, which make it easier to transmit the message to targeted audience and create impression among the viewers. Therefore, the suggestion is that TV advertising should be conducted as a short-term advertising in the

Show More
Related

Natty Boh Marketing Strategy

636 Words | 3 Pages

“Great companies are built on great products.” (Musk, Elon) National Bohemian Beer, also known as Natty Boh, has great products and many other things to offer. National Bohemian Beer makes sure they are known all over Baltimore by their unforgettable logo. This company has contributed to Maryland’s economic growth and helped put Maryland on the map for being known for producing Natty Boh.

Read More

Template For Market Research

527 Words | 3 Pages

1. To determine the current level of awareness and perception of our product among potential customers in our target market. 2. To identify the most effective marketing channels and messaging to reach and engage with our target audience.

Read More

Marketing Strategy: Case Study: Houzit

1803 Words | 8 Pages

CASE STUDY: You are the marketing manager for a chain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores was developed over 12 months ago and you are actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, you are instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year.

Read More

Marketing Strategy: Trader Joe's Business Strategy

1120 Words | 5 Pages

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

Read More

Consumer Life Stage Affects Consumer Zipping Behavior

1089 Words | 5 Pages

Research design and methodology: The aim of this research study is to determine whether television as a medium for advertising is becoming obsolete due to technological advancements and the consumers ability to zip adverts. In order to conduct the study four objectives have been identified.

Read More

Explain How Does Advertising Mirrors Society

1126 Words | 5 Pages

Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

Read More

Kellogg's Target Audience Analysis

2943 Words | 12 Pages

In a marketing communications strategy the first objective is to identify the target audience. In the case of Kellogg’s they have two main audiences, the purchaser who is the parents and the influencer who is the children. Kellogg’s tend to have specific target audiences for each of their products. For example, Kellogg’s Corn Flakes targets families, Kellogg’s Special K targets women and/or health conscious women and Kellogg’s Coco Pops targets children.

Read More

Pestel Analysis Of Advertising

1564 Words | 7 Pages

However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

Read More

Gender Stereotypes In Advertising Analysis

1503 Words | 7 Pages

Television commercials or a TV advert is a paid communication tool produced for an organization with a message, usually for promotional purposes for a product or service. Television commercials play a crucial role in terms of attaining the commercial and financial objectives of a company. Television has been a significant part of our daily entertainment from the time it was first invented. Since the introduction of advertisement many centuries ago, young women have been objectified to attract societies with strong patriarchal practices. This is inimical to the society because the media is creating social stereotypes for both men and women that can result in deleterious social, psychological and physical habits.

Read More

Maxis Marketing Strategy

1706 Words | 7 Pages

2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country.

Read More

Unpleased Advertising Essay

1280 Words | 6 Pages

But consider embedded advertisement not only affecting the image ratio, influences the storyline, but also lead to unpleased audiences. Is time to rethink is this the best and wisest way to earn profit out of a film or TV series. The value of embedded advertisement cannot simply be ignored, either does the feeling of the audience. Producer and director have to measure the balance between audience and embed advertisement before the embedded advertisement seriously damaging the industry. And decide which is the best way to earn profit via film and TV series without serious destroy the motivation of audience watching either a film or TV

Read More

Lifebuoy Marketing Strategy

1447 Words | 6 Pages

MARKETING MIX OF LIFEBUOY PRODUCT: Lifebuoy is a brand of UNILEVER among many other brands, whose main aim looks to promote health and hygiene around the world through different ways such as imparting knowledge, coming up with products that enable the elimination of germs and by making these products reach even the most remote areas. A brand that had started over a century ago for the UK market and has now become the preferred soap brand for mothers and the most favorable soap brand in over 44 countries across the globe. They have been really innovative in coming up with various products which range from soaps to hand sanitizers and soaps, and even to body care products for men and women. For example, lifebuoy has been able to come up with

Read More

Macro Environmental Analysis Of Nike

2130 Words | 9 Pages

Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

Read More

Impact Of Advertising On Consumer Buying Behaviour

1306 Words | 6 Pages

(David and Geoff, 2000) Consumer buying behaviour is affected by three main factors which are buying situation, personal influences and social influence level. (Weilbacher et al 2003) Advertisements do not affect the whole; but only what consumers have learnt and perceived about the product. Advertisements main task is to explain the complete idea in different way so products have a livelong impact on consumer mind. To analyze customer behavior more aggressively, firms need to understand some important aspects of consumer behavior that are associated with product so consumer buying behavior can be understood.

Read More

Islamic Advertising Ethics

740 Words | 3 Pages

By conducting a number of interviews, their idea of the optimal roles of advertising are demonstrated in the following points: (1) Disseminating information: A consumer should be provided with relevant knowledge on the product, introducing new products or concepts (2) Promoting good personal and family financial planning (3) Giving the public the opportunity to contemplate and evaluate purchasing decisions (4) Not to deceive or make false claims (5) Not to complicate purchasing decisions (6) Not to omit facts from the public (7) Protecting and enhancing social

Read More

More about Croove Marketing Strategy

Related Topics

Open Document