ipl-logo

Cruel Cigarette Advertising

830 Words4 Pages

Everywhere you look you are bombarded by advertisement. Whether you are enjoying a day of shopping or driving to work, advertisements surround you. It seems we never get a break from this publication, we see them so much that we have grown immune to their presence. So what to you do to grab the consumer’s attention who have seen just about everything: anything? There are so many ways to advertise a product, many times the similarities are uncanny and the differences obvious. Examining advertisements closely reveals that regardless of the similarities and differences in advertisements, the main purpose of an advertisement is to appeal to a certain audience.

The first advertisement I examined was from the Internet; the ad for the new film …show more content…

The most noticeable difference is the usage of a famous person, obviously in the movie advertisement. Sandra Bullock is the star of the film and the movie is a sequel as well, so in order to get people to see it you must remind them of the first one. Hopefully this will make the consumer want to see the second one as well. The cigarette ad uses a nameless and mysterious woman lounging around in her everyday evening gown puffing on her cigarette. This approach makes the consumer aware that anyone smokes Camel Cigarettes. The advertisement is trying to appeal to a broad audience. Reminding the audience of Sandra Bullock’s role in the movie seems to target the same audience as the first Miss Congeniality movie. Another difference you can see just by looking at the ads is the direction that each ad is aiming toward. The movie is quite clearly a comedy so they used a wacky picture to capture the essence of the film. Sandra Bullock with a combat boot on one foot and a high heel on the other as well as the sarcasm in the title of the movie are examples of the humor the movie studio is trying to convey to their audience. The Camel ad is trying to move toward a more sophistication appeal. The woman in the advertisement is sitting on stairs leaning back on one arm, holding her cigarette in the other and blowing out a puff of smoke. Her eyes are closed and her legs are crossed and she has her head tilted up high. Her

Show More
Related
465 Words | 2 Pages

This is an example of Aristotle's appeal to logos, which is making the consumer think that there are only two options brings a better chance of Geico being the number one choice. Though this ad only shows

Read More
916 Words | 4 Pages

The most important aspect of this commercial is the pathos, for it is ripe with emotion. This emotion is also emphasized by the mood of the commercial, which evokes very pertinent emotions. Similarly, the ethos and logos of the commercial make the gum brand look very enticing due to the commercial’s focus on the emotional aspects of the gum. Likewise, the commonplaces that the commercial focuses on play an important role in making the advertisement more applicable to the common viewer. Overall, the Extra Gum advertisement effectively persuades the viewer to purchase the

Read More
1890 Words | 8 Pages

Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

Read More
1009 Words | 5 Pages

First, because they may feel attacked and invaded by the ad. Second, because most of the time the smokers already know how harmful cigarettes can be but they do not care and they are already tired of see those anti-smoking

Read More
237 Words | 1 Pages

This advertisement tries to put the Lucky Strike cigarettes above their competitors by telling people that they are less irritating. On the scheme seen in class (see appendix 5), the Lucky Strike advertisement is playing on the “Credibility “ of its message. The use the picture of a physician handing the cigarettes in order to get the trust of the customers and makes it even more

Read More
1509 Words | 7 Pages

The Camel’s contagious laugh has attracted viewers since the ad appeared. Many viewers leave comments under the video on YouTube, saying they watched it again and again just for fun. According to Paul Davis in “Fifteen Percent or More”, the camel commercial “is even more than the combined total number of views of 60 popular Geico commercials that aired from 2009 to 2013 with a total number of over 11 million views.” (liberty.edu) This individual strategy- humor, is effectively persuading audiences to choose Geico insurance and reinforcing its brand.

Read More
452 Words | 2 Pages

Many advertisements target a specific group of consumers whether it be classified through gender, age group, or those that share similar interests. Companies try to create advertisements that leave a lasting impression of a certain product so that it can resonate in a consumer’s mind. Often, companies shape an advertisement based on the type of customers they want to attract. For example, McDonald 's, a fast food chain is likely to target children than adults. By attracting children, there is a likely chance that the children will will insist their parents or grandparents to bring them to the restaurant, which ultimately for the restaurant is about making thrice the profit.

Read More
593 Words | 3 Pages

During this time period, anti-tobacco activists were just starting to make claims that cigarettes were bad for your health and because older people were already hooked on the products, the cigarette companies needed to convince the new smokers to either start or to continue smoking. Therefore they used a member of society who everyone listens to and trust for health advice, a doctor, to persuade readers to start smoking Camel cigarettes. I believe that this advertisement does successfully appeal to the audience because if what is stopping people from buying cigarettes is the health risks, then the doctors endorsing the product eliminates that risk. Since Camel is also the brand most trusted by doctors, the audience is more likely to purchase from that brand over

Read More
861 Words | 4 Pages

For the majority of the advertisement, the audience is with the child’s eye level. The perspective of the child creates a relatable mood and lets the viewers step into the child’s shoes. If smokers step into their child’s shoes and see the pain, then they will want to stop smoking to end the child’s suffering. In the beginning, the advertisement illustrates a mother and a young boy around the age of five, and once the mother leaves him he begins to cry. The audience becomes sorrowful for the innocent young child; associating that child with their own.

Read More
195 Words | 1 Pages

Tinkler argues cigarette advertisements aimed at women were preoccupied with establishing smoking as a feminine practice. In the 1930s, smoking was utilised to signify that women were “modern”. One brand specifically aimed at the female market used the strapline ‘Red Tips for Red Lips’ a marketing notion that the inclusion of a red tip prevented lipstick marking the cigarette and thus enabled men to ‘preserve their beautiful illusions….’ . In promoting their products to women the aim was to create a notion that smoking was a practice that appealed to modern, fashionable, successful, middle-class femininity. However, despite gift-wrapping cigarettes as an embellishment to the female persona smoking was perceived as causing soreness to the

Read More
1144 Words | 5 Pages

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Read More
922 Words | 4 Pages

The weapons stand out due to the solid black background, but the weapons that are made from the smoke from the cigarette. There isn’t much repetition in this ad, but one thing that is repeated is the use of weapons demonstrating the effects that smoking has on one’s health. The ad used two effects to emphasize the amount of effects smoking can cause. The alignment plays a role in this ad by putting the noose in the ad. When people look at ads, they generally look at the center first, so putting the noose around the models neck immediately grabs people’s attention.

Read More
400 Words | 2 Pages

A cigarette is made up of seven thousand chemicals but one of the worst because it is addictive is nicotine. Once the nicotine is breathed in it is absorbed into the bloodstream and within twenty eight seconds it goes into the brain. There are major problems with nicotine entering into the body. First of all not only does the nicotine enter into the brain, but once it is in there it attaches to a neurotransmitter called acetylene and mimics what it is supposed to do, which is control muscle movement, breathing, and the heart rate. However what makes nicotine addictive is when it released to parts of the brain that produce pleasure.

Read More
1128 Words | 5 Pages

By saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos.

Read More
979 Words | 4 Pages

“Comparative Advertising- Some advertisements or sales material may compare products or services to others on the market. These comparisons may relate to factors such as price, quality, range or volume. Comparative advertising can be misleading if the comparison is inaccurate or does not appropriately compare products. 5. Environmental Claims- Environmental claims may appear on small household products such as nappies, toilet paper, cleaners and detergents through to major white goods and appliances.

Read More

More about Cruel Cigarette Advertising

Related Topics

Open Document