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Cultivation Theory And Gender Role Stereotypes

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Cultivation theory suggests that frequent exposure to media messages and repeated viewing of mediated images increases the likelihood of adopting the ideologies reflected in these depictions. The ideas and beliefs a person holds about society can influence their behavior in very meaningful ways. According to cultivation theory, heavy viewers of music videos containing gender role stereotypes and sexual imagery are more likely to assume ideas that are consistent with these depictions than are less frequent viewers. Applied to my topic, cultivation theory suggests that there is a powerful correlation between the portrayals that dominate music videos and the ideas society holds about gender roles and sexuality. Cultivation theory offers one explanation
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However, in “The Cissy”, gender is portrayed in more of constructivist way gender is based on dominant gender norms. Western social constructions of gender identity and gender roles parallel this binary division: females are socialized to be expressive (e.g., warm, emotional, and gentle) and have a ‘‘feminine’’ appearance (e.g., long hair, and big breasts), whereas males are socialized to be instrumental (e.g., aggressive, competitive, and dominant) and have a ‘‘masculine’’ appearance (e.g., muscular and rugged) (Spence & Buckner, 2000, p. 45). In this episode, Cartman decides to expresses his gender identity as female, by placing a pink bow on his head and referring to himself by the girl name of Erica instead of Eric. A bow is for girls, pink is regarded as a girly colour and Erica is a girl name, therefore by

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Wood argues that a lack of substantial representation in the media reinforces a number of negative stereotypes and false generalizations about the female sex. A number of these

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Social learning theory, developed by Alburt Bandura (1994), suggests that human learning is influenced by people and events presented in the media. Cultivation theory proposes that the more time spent watching television, the more the viewer will come to see the real world in terms of the values, portrayals, and ideologies delivered by television (Gerbner et al., 1976). Though the experiment was not testing these theories, they essentially point to the fact that repeated exposure to negative depictions of older characters through Disney films is likely to lead children to distrust and dislike

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In this presentation I will explain the impact of stereotypes and the under representation of woman within movies and videogame, and how that impacts society’s view of said group, through the media effects theory of Cultivation. I will be using the library research from scholarly articles on this topic in relation to cultivation theory. I primarily used the database Communication & Mass Media Complete from EBSCO. Video game players are not a dominate gender, those that play are almost 50/50 split between males and females. Typically, men are the only characters in video games and if a woman is an option they are overly sexualized in an offensive way.

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Picture this, a girl has finally graduated college and was offered a job to become a computer engineer. She heads to work with a good mood. All she wants to do is get to know her colleagues. She arrives at work and instantly she hears mutters saying, “What is SHE doing here? Women don’t belong in this job.

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The video was a collection of commercials of cleaning supplies from different brands. The video showed that in all commercials, even when the narrator did not use gender specific reference such as “mothers,” “wives,” and so on, only women were portrayed doing the housework and the cleaning around the house, and the men in the family were not present in the cleaning process. This showed that the target audience of the commercials are women as they were featured in the ads, however, the creators also assumed that women were the only people cleaning around the house, and it perpetuates gender roles in housework. In “The dilemmas of involved fatherhood”, [authors] stated that the majority of involved fathers mostly engage in childcare activities

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Achieving a higher education is a dream of mine. I am not your traditional college student I am thirty-one, African American female and a mother of a six year old son. Coming from a family that has little means, the thought of attempting to go to college was farfetch, something that was merely impossible to achieve. I am the second person in my family to achieve a high school diploma and the first to attend college. Growing up in Oakland Ca in a neighborhood that others seen as impoverished I called home and treated it as such.

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In What Women want: the Wife of Bath and the Modern Woman, Gwen Brewer discusses the revolutionary change occurring today in the lives of women. She compares these new gender advancements to The Wife of Bath’s Prologue and Tale when women were valued only for their maternal and sexual characteristics. The Wife of Bath serves as an example for women as she is able to break out of these misogynistic gender roles and do what she wants to do. In this article, Brewer proclaims the Wife of Bath as a feminist character, as can be seen in her appearance and actions. The author begins her article by retelling the prologue and tale of the Wife of Bath.

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Gender stereotypes have been conveyed for many years. Men and women have fought their way through the positions they are given from society. In the past, some women did not go to school and stayed home to take care of their family, but it is a different life today. Many women go through multiple years of rigorous schooling to receive a hard earned education. Or, some men stay home to take care of their family and have their wife go work.

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Introduction A topic that has dominated the media over the past few months has been rape and sexual assault allegations. These largely public cases have dominated the public’s eye and there seems to be more of a discussion regarding these topics than ever before. These allegations have resulted in more public discussions, which have been both positive and negative. Rape is no longer seen as the problem of a woman, but a problem both genders face.

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Gender roles are what society thinks is considered “normal” for a person based on whether they are male or female. These roles are programmed into our brains from the day we are born, and continue to develop throughout our entire lives. Gender Norms are what each gender is expected to act like. These norms are used to determine what each gender should be like mentally, physically, and emotionally. These norms were developed over time to ensure that each gender had some sort of “code” to live by.

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While flipping through the channels one day I happened to stumble across a documentary on the sex industry within America that really intrigued me. It did not fascinate me because it was a film on pornstars, but because it focused heavily on attempting to answer the question of “why” those women decided on that career path. Similar to all of the other documentaries I have watched in the past, it showed a lot of data and had personal interviews with some of the ladies, asking the very question of “why”. As expected, many of the women argued, that it was due to the fact that they had no father figure, others said it was a power issue, and one of the ladies shocked me with her response. She blamed her mother; growing up she said, her mother would

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Culture and experience has produced stereotypes, and it is known that these stereotypes has contents (Schneider, 1991, 1996, 2005). These contents refer to gender, age and race (2005). Furthermore these contents affect the behavior of people and in other words, people begin to act differently upon knowing the age, race and gender of an individual (2005). Interactions with other people could also identify the existence of stereotypes and it is believed that stereotypes are made up of positive and negative traits of an individual or a group, howsoever stereotypes is mostly made up of negative traits (2005).

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Cultivation theory, originally composed by G. Gerbner posits that heavy television exposure can have long-term effects on the attitude of the audience. According to this theory, the audience create a world of ideas and mental content which is analogous thereby, generating a bias towards reality as per the content displayed. This theory is also associated with the Mean World Syndrome because the audience who spend prolonged hours before television tends to believe whatever they’re watching is applicable or true around the world. Ultimately, they believe that the world is mean due to the violence and cruelty depicted in the media. It also has been noticed that as the content changes over time, so does the attitude.

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841 Words | 4 Pages

Gender and Media In today’s world, the media consists of so many representations and ideas about men and women that though it can be argued that there is no straight-forward effect, it has been accepted that it does in some way affect our sense of identity. The number of hours of television that a person is exposed to in his lifetime does support the argument that a human inadvertently at times uses television as a reference point. For example, fictional romances in television or in the movie shows how one should behaves in a romantic or in a friendly relationship while magazines for women and men churn out advices on all aspects of one’s life from how to manage your finances, how to discipline your kids, how to groom oneself and what the latest fashions are.

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