If deeply thought about, it is somewhat simple to guess which American-based company would be successful in which country. REI would expand into new horizons in mountain-filled Switzerland. Insurance companies would dominate countries with uncertainty avoidance. How about Gensler, a gigantic architecture firm out of California, throwing up skyscrapers in sky-piercing Dubai? But when these American companies decide to build their conglomerates overseas and become international, they face dozens of challenges. Not only do these businesses face obvious and physical challenges like selling Sea-Doos in Egypt, but many of these tasks are cultural. To truly build a company outside of the North American continent, one has to look deeper and encompass …show more content…
In business, this can be very hard to overcome and sometimes easy to forget. Americans are engulfed in their own lives and culture that it is hard to remember there is a society completely opposite of ours on the other side of the world. While American citizens are helping themselves look better, feel better and even see better with Marc Jacobs’ clothing and accessories, the culture inside Nepal is the opposite. Americans rave with narcissism and the Nepalese have worries and values that are much larger than itself. If an American is thinking about what burger they would like one day, a Nepalese is worrying about what meals they can buy for their …show more content…
If a company that makes profit on people self-indulging and making themselves satisfied, they would not be successful in an environment that bases itself to not act that way at all. Compared to Nepal, a country that is fixated on helping their families through rough times, the United States seems to love to shop for themselves. According to a Forbes.com article, in 1930, “the average American woman owned nine outfits…today, that figure is 30 outfits — one for every day of the month” (Johnson, 2015). As Americans, we have tripled the number of outfits we own in under a century. Some of the old items have to go somewhere, right? It is stated that the self-storage industry, one of the fastest growing sectors in the United States, earns roughly $24 million each year from Americans (Johnson, 2015). Also, Americans has embarrassingly created the Container Store into a $1 billion industry (Johnson, 2015). Overall, the aspects of individualism that the Marc Jacobs merchandise screams would cause the tenants of Nepal to be ashamed, especially at the high prices that the Nepalese have only dreamed about