The consumption society has made us feel that happiness lies in having things, and has failed to teach us the happiness of not having things” by Elise M. Boulding. Because society has been surrounded by the consumer culture for as long as we can remember, it becomes a little bit difficult to exactly pinpoint the origins of our values and assumptions, or in other words, “our natural world”. Culture, in many ways, has been defined and molded by the public. Marketing is a major structure in the consumer society and the most important. Culture and tradition mostly play a role in what we consume and how we consume it. Like the Hua people who their food practices rely solely on their culture and rules. Advertising and production also pay a huge …show more content…
Different people have different eating practices they abide by, like how eating for the Hua people of the eastern Highlands of Papua, New Guinea is their way of properties transferring between objects and organisms. Food and eating how a marked salience in Hua culture (see Meigs 1984). They understand that food and eating are part of a central process connecting organic forms. They have certain rules pertaining to their consumption of food. Their diet consists of yams, bananas, and taro and is important on a seasonal basis although sweet potato is a year-round staple. Whereas my eating patterns are different from the Hua, sweet potato is not a basis of my staple diet. But they also have rules when it comes to eating food. Like how young male may not consume food cooked in ashes unless removed, and young girls must avoid eating foods with high fluid content to reduce menstrual flow. Most girls are told to avoid certain foods during their menstrual cycle. I consume food according to my satisfaction and not too much a cultural and traditional diet. My food consumption goes according to my needs.
“Any kind of consciousness that is not related to the production or consumption of material goods is stigmatized in our society today.” – Graham Hancock. Marketing and advertising both go hand in hand and with the way we consume in society. We all have different kinds of food consumption practices that we all adhere to and abide by and that we believe in, and mostly advertising plays a role in our decisions. Culture and tradition mostly play a role in what we consume and how we consume