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DIRECTV Vs AT & T

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The newly combined companies, which are AT&T and DIRECTV, the largest pay TV

provider in the United States and the world will offer millions of people more choices for video

entertainment on any screen from almost anywhere, any time. AT&T and DIRECTV have came

together to bring customer the best of both worlds: outstanding entertainment, the coverage and

reliability of the AT&T wireless network, and great value on video, high-speed Internet, and

wireless bundles. Together, company are working to bring customer a greater video distribution

scale across mobile, video, and broadband networks, which gives customer a stronger alternative

to cable. In July, 2015 the acquisition was completed.
AT&T Inc. is an American multinational telecommunications corporation, …show more content…

AT&T the world’s largest provider of pay TV. AT&T have TV customers in the

U.S. and 11 Latin American countries. In the U.S., their wireless network offers the nation’s

strongest LTE signal and the most reliable 4G LTE network. AT&T offers the best global

wireless coverage. And AT&T helps businesses worldwide serve their customers better with

AT&T mobility and secure cloud solutions. As of May 2014, AT&T is the 23rd-largest company

in the world as measured by a composite of revenues, profits, assets and market value. This

transaction allows AT&T to significantly expand our high-speed Internet service to reach

millions more households, which is a perfect complement to AT&T coast-to-coast TV and

mobile coverage. AT&T now a fundamentally different company with a diversified set of

capabilities and businesses that set AT&T apart from the competition.
DirecTV is an American direct broadcast satellite service provider and broadcaster based

in El Segundo, California. Its primary competitors are Dish Network and cable

television providers In USA. DIRECTV is a provider of digital television entertainment in …show more content…

(INVESTORS, 2015)
AT&T announced in 2012 that John Stankey will be CEO of AT&T Entertainment &

Internet Services, responsible for leading its combined DIRECTV and AT&T Home Solutions

operations. Stankey will report to Stephenson only. DIRECTV President, Chairman and CEO

Mike White announced his plans to retire after this transaction. Also Stephenson says “Mike is

one of the world’s top CEOs and a great leader who built DIRECTV into a premier TV and

video entertainment company spanning the U.S. and Latin America. He has been a terrific

partner and friend, and his legacy will be an important part of our combined company.”

What is the rationale for the acquirer and target firms to merge?

Last decade, telecom and cable TV industries searches for consolidations for their company

to increase the revenue however, nowadays people created new type of trend that allows people

to use internet instead of cable TV to watch any TV Shows or Movie. This trend has enormous

effect on cable TV providers to decrease their demand while the companies such as

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