When trying to persuade an audience, one must use numerous writing tactics in order to do so properly. One author that does well with this is Dana Gioia. Dana Gioia does well with building an argument in order to persuade his audience. Initially, Dana Gioia does well with making a paramount argument by strengthening his side by adding an emotional appeal to provide connection between his audience and his argument. This is represented in paragraph three when he states, “That individuals at a time of crucial intellectual and emotional development bypass the joys and challenges, of literature is a troubling trend.” The way that he words the end of this quote, “a troubling trend,” provides the readers with negative feelings like panicked and downtrodden.